This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Marketing & Sales Videos
Grantify: The Intelligent Way For SaaS and AI Startup Companies to Win Grant Funding
Funding is often one of the biggest challenges for startups working on cutting-edge SaaS and AI products. Developing innovative technology requires significant capital, but early-stage companies may struggle to attract investors. And small businesses (SMBs) may be unable to afford an investment in the innovation that will drive their business growth. Many entrepreneurs are unaware that government grants can be…
- Content Marketing
Understanding Color Models and File Formats in Graphic Design
When working on a creative project with a design team or preparing visual assets for print or digital use, it’s important to understand color models and file formats. Terms like RGB, CMYK, PNG, or vector graphics can sound technical, but they hold the key to achieving the desired outcome for your design. This guide will help you decode these terms,…
- E-commerce and Retail
Gelato: Scale Your Print-on-Demand Ecommerce Businesses Worldwide
Scaling an ecommerce business presents numerous challenges, from managing inventory and production costs to efficiently serving customers around the globe. Entrepreneurs and established enterprises must navigate these hurdles to grow their online presence and bottom line successfully. Fortunately, advancements in print-on-demand technology offer a compelling solution. Gelato Gelato is the world’s largest print-on-demand (POD) network, enabling local production and shipping…
- Customer Data Platforms
Micro-Moments and Customer Journeys
The online marketing industry continues to progress in providing technology that enables marketers to predict and deliver roadmaps to help consumers and businesses convert. We’ve made some assumptions up to this point, though. The general theme of personas and sales funnels is much more porous and flexible than we ever imagined. Cisco has provided research that shows that the average…
- Customer Data Platforms
Google’s SameSite Upgrade Reinforces Why Publishers Need Email to Move Beyond Cookies
The launch of Google’s SameSite Upgrade in Chrome 80 signals yet another nail in the coffin for third-party (3P) browser cookies. Following Firefox and Safari, which have already blocked third-party cookies by default, and Chrome’s existing cookie warning, the SameSite upgrade further clamps down on the use of effective third-party cookies for audience targeting. Impact on Publishers The change will…
- Sales and Marketing Training
What To Do When You’re Getting Fired (Or Laid Off)
Nothing is quite as embarrassing as the walk of shame carrying your box of personal goods out the door escorted by security, is there? I’ve been on both sides of the firing table in my career, and it’s not the ideal position that either the employee or the employer hopes to be in. Over the years, though, I’ve changed my…
- Marketing Tools
Optimizing Security and Productivity in Marketing Teams: Best Practices in Password Management
One of the first tasks in taking over a new marketing position or managing a new client with your agency is getting control of the different marketing, advertising, social media, and content platforms. It can be frustrating when login and password credentials are lost, forgotten, or even left with an employee or contractor leaving the brand. I’m thankful that most…
- Content Marketing
7 Ways the Right DAM Can Optimize Your Brand Performance
When it comes to storing and organizing content, there are several solutions out there—think content management systems (CMS) or file hosting services (like Dropbox). Digital Asset Management (DAM) works in tandem with these types of solutions—but takes a different approach to content. Options like Box, Dropbox, Google Drive, Sharepoint, etc.., essentially act as simple parking lots for final, end-state assets; they don’t support all…
- Content Marketing
Visual Content Drives Comprehension, Engagements and Conversions on Social Media
Have we yelled enough about visual content? I don’t think so. Utilizing a variety of types of visual content continues to be effective. I was explaining this process to a local retailer this week and they were really having a difficult time believing the impact that daily visual content shared online could help their business. While I was there, I…
- Customer Data Platforms
Why GDPR Is Good for Digital Advertising
A broad legislative mandate called the General Data Protection Regulation, or GDPR, came into effect May 25th, 2018. The deadline had many digital advertising players scrambling and many more worried. GDPR will exact a toll and bring about change, but digital marketers should welcome change, not fear. Here’s why: End Of Pixel/Cookie-Based Model Is Good For The Industry The reality…
