This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Tools
KosmoTime: Create Tasks That Reserve Time On Your Calendar
As a partner in an agency working with enterprise companies, my days are a blur, and my calendar is a mess – bouncing from sales to strategy to stand-ups to partner meetings non-stop. Between all those calls, I need to get the work done that I’ve committed to with clients, too! One thing I’ve done in the past is block…
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Analytics & Testing
5 Things You Need to Consider Before Launching Your E-commerce Website
Thinking about launching an e-commerce website? Here are five things that you need to consider before launching your e-commerce website: 1. Have The Right Products Finding the right product for an e-commerce business is easier said than done. Assuming that you have narrowed down the audience segment, you want to sell to, the next question of what to sell arises. There are several…
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Marketing Tools
Notion: The Virtual Workspace For Your Marketing Efforts
One of the key services we offer our clients is marketing-as-a-service, where they offload some or all of their marketing efforts to our team. At times, this can be a finite project for automating a process, maintaining their site, developing content, executing a campaign, building a report, or any number of other efforts. We’ve worked quite a bit in different…
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Content Marketing
Outbrain: Drive Traffic with Content Recommendations
We’ve experimented with quite a few services for displaying related posts on our single post pages on Martech. Right now we’re testing Outbrain and I have to say I’m quite impressed. Here’s an explanation of the service: Outbrain has a concise analytics package that provides click-through data and popularity of each of the posts submitted through their system. We added…
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Paid and Organic Search Marketing
What Are The Top SEO Copywriting Tips for 2023?
A core of our marketing work with clients is developing their content library to drive more qualified leads and help them convert faster. Organic search is the primary channel for this traffic because search provides more intent to purchase than virtually every other acquisition channel. Simply put… if I believe I’m going to make a purchase but wish to research…
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Marketing Tools
I Bought A New Drone for Clients… and It’s Amazing
A few years ago, I advised a large roofing contractor on their online presence. We rebuilt and optimized their site, initiated an ongoing drip campaign to capture reviews, and began publishing their projects online. One thing that was missing, though, was before-and-after photos of the properties. With a login to their quote and project management system, I could see what…
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Artificial Intelligence
Dynamic Yield: AI-Powered Omnichannel Personalization Technology
Dynamic Yield’s advanced machine learning engine builds actionable customer segments in real time, enabling marketers to increase revenue via personalization, recommendations, automatic optimization and 1:1 messaging. Companies that excel at personalization see increased consumer engagement, top-line revenue, and a higher ROI. But a personalization-centric company doesn’t just happen. It takes buy-in, vendor selection, onboarding, and proper implementation. Some companies are…
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Public Relations
Vuelio: Amplify Your Brand and Optimize Communications with Powerful Media and Political Public Relations Tools
Navigating the complex media and political landscape can be daunting for today’s PR and communications professionals. You need to identify key influencers, monitor brand impact, engage effectively, and validate your strategy—all while adapting to a rapidly changing media environment. However, managing these tasks with multiple platforms is time-consuming and lacks cohesion. Vuelio provides a comprehensive solution. With integrated tools tailored…
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Email Marketing & Automation
Self-Service Sales or Value-Based Pricing – It’s Still About the Experience
Last night, I attended an event put on by PactSafe. PactSafe is a cloud-based electronic contracting platform and clickwrap API for Saas and eCommerce. It’s one of those SaaS platforms where I met the founder while he was just ramping up and now Brian’s vision is now a reality – so exciting. The speaker at the event was Scott McCorkle…
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Social Media & Influencer Marketing
Building Growth and Resilience: Creators Must Diversify for Sustained Success
Risk is real for creators in today’s social commerce landscape. Relying solely on one platform or income stream can result in tough challenges due to ever-changing algorithms and fluctuating market trends. As a result, diversification has become not just a strategy but a necessity for creators aiming to enhance their visibility and financial stability. This article delves into four crucial…
