This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Email Marketing & Automation
How To Personalize Your Outreach Emails To Get More Positive Answers
Every marketer knows that today’s consumers want a personalized experience; that they’re no longer content with just being another number amongst thousands of invoicing records. In fact, the McKinsey research company estimates that creating a personalized shopping experience can boost revenue by up to 30%. However, while marketers may well be making the effort to customize their communications with their…
- Content Marketing
Global Ecommerce: Automatic vs Machine vs People Translation for Localisation
Cross border e-commerce is booming. Even just 4 years ago, a Nielsen report suggested that 57% of shoppers had purchased from an overseas retailer in the previous 6 months. In recent months the global COVID-19 has had a huge impact on retail across the globe. Brick and mortar shopping has dropped significantly in the US and UK, with the decline…
- Advertising Technology
10 Content Trends Advertisers Cannot Afford to Ignore
At MGID, we see thousands of ads and serve millions more of them every month. We track the performance of every ad we serve and work with advertisers and publishers to optimize the messages. Yes, we have secrets that we share only with customers. But, there are also big picture trends that we want to share with everyone interested in…
- Customer Data Platforms
5 Essential Features to Look for in an Online Form Building Platform
If you’re looking for an easy, efficient, and secure way to collect the information you need from your clients, volunteers, or prospects, an online form builder can increase your productivity exponentially. By implementing one at your organization, you’ll be able to forgo time-consuming manual processes and save ample time, money, and resources. However, several tools exist, and not all online form…
- Sales and Marketing Training
For Traditional Businesses, New Media Is NOT Easy
Social media is easy. SEO is easy. Blogging is easy. Stop saying it. It’s not true. Technology is daunting. Conventional companies struggle with leveraging technology and newer channels to get positive results. Many abandon or avoid it altogether. Online search and social media are no less daunting. Twitter is simple. Right? How hard is it to type 140 characters? It’s…
- Content Marketing
Digital Sales Playbooks & The New Era of Selling
In today’s selling environment, a myriad of challenges can prevent sales leaders from helping their teams achieve their goals. From slow new sales rep ramp up time to disjointed systems, sales reps are spending more time on administrative tasks and less time actually selling. In order to accelerate growth, reduce inefficiencies within an organization and reduce turnover in sales, sales…
- Marketing Tools
Eventbrite + Teespring: Sell T-Shirts With Your Tickets
We operate an annual music and technology festival in Indianapolis each year. It’s a great event where we bring in regional bands and take a day off to celebrate the regional growth as well as raise some money for the Leukemia & Lymphoma Society. Our agency is the key sponsor of the event, and then we typically get other companies…
- E-commerce and Retail
5 Reasons Marketers are Investing More in Customer Loyalty Programs
CrowdTwist, a customer loyalty solution, and Brand Innovators surveyed 234 digital marketers at Fortune 500 brands to discover how consumer interactions intersect with loyalty programs. They’ve produced this infographic, the Loyalty Landscape, so marketers could learn how loyalty fits into the overall marketing strategy of an organization. Half of all brands already have a formalized program while 57% said they were…
- Marketing Tools
KosmoTime: Create Tasks That Reserve Time On Your Calendar
As a partner in an agency working with enterprise companies, my days are a blur, and my calendar is a mess – bouncing from sales to strategy to stand-ups to partner meetings non-stop. Between all those calls, I need to get the work done that I’ve committed to with clients, too! One thing I’ve done in the past is block…
- Analytics & Testing
5 Things You Need to Consider Before Launching Your E-commerce Website
Thinking about launching an e-commerce website? Here are five things that you need to consider before launching your e-commerce website: 1. Have The Right Products Finding the right product for an e-commerce business is easier said than done. Assuming that you have narrowed down the audience segment, you want to sell to, the next question of what to sell arises. There are several…
