This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Customer Data Platforms
MakeWebBetter: Build and Grow Your E-commerce Business with WooCommerce and Hubpot
There’s no doubt about the far-reaching impact of HubSpot as a CRM and marketing automation platform and WordPress as a Content Management System (CMS). Because it’s a simple plugin and add-on, WooCommerce has been growing in popularity as an e-commerce platform to implement easily. While WordPress has released its own CRM, the platform lacks the maturity of HubSpot in terms of its ability to drive processes for the…
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Marketing & Sales Videos
Armature: Wireframing Extension For Illustrator CC / CS5+
Many of my friends in the industry already wireframe using Illustrator but Armature has arrived – a $24 extension for Adobe Illustrator. Armature has a collection of objects for the conceptualization of web apps, mobile apps, and web sites for simple drag & drop wireframing. What is a wireframe? According to Wikipedia: A website wireframe, also known as a page…
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Content Marketing
Fastly: Why Performance is Key for the Smart Marketer
To be successful in today’s fast-moving and end-user-focused environment, marketers need a fast, secure, flexible solution that can deliver content in real-time. Fastly’s platform speeds up websites and mobile apps by pushing content closer to your users, providing improved and secure experiences worldwide. The key to smart marketing is prioritizing performance to improve conversions. Fastly Solution Overview Fastly is a…
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Marketing Tools
Design Wizard: Create High-Quality Graphical Content in Minutes
The pressure on marketers, business owners and entrepreneurs to produce high quality, original campaigns has never been as intense as it is right now. Without design knowledge and creative strategies it’s going be increasingly difficult to keep up with the rising standard. Design Wizard is an online graphic design software that offers people a quick, easy and affordable solution to…
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Email Marketing & Automation
The Return on Investment (ROI) of Marketing Automation Platforms
Next year, Marketing Automation turns 30! Yep, you read that right. And while it seems like this now ubiquitous technology is young enough to still have pimples, the reality is that the marketing automation platform (MAP) is now married, has a puppy, and is likely to start a family soon. In Demand Spring’s latest research report, we explored the state of…
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Social Media & Influencer Marketing
19 Ways To Harness Facebook Users’ Motivation and Engage Your Fans Deeper
Creating engaging content on Facebook is crucial for maintaining a lively and interactive online community. The first part of developing an engagement strategy on Facebook is understanding why users are on the platform. Why People Use Facebook The top motivating factors for why people use Facebook include: Messaging Friends and Family: 72.6% of Facebook users use the platform to chat…
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Content Marketing
10 Ways to Increase Pageviews with Your Content Strategy
Good advice is timeless as is the information in this infographic. Diana Adams of BitRebels put together a list 10 Ways to Supercharge the Pageviews On Your Posts and NowSourcing turned it into a beautiful infographic. The advice is straightforward: Post good content frequently (yes, I know we’ve been off during the holidays). Make your posts shareable – we love…
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Content Marketing
DesignCap: Design Striking Graphics Quickly For Business, Events, Social Media And More…
DesignCap is an online graphic design platform packed with thousands of professionally designed templates that help you easily create graphics, including: Data Visualization – Design infographics, presentations, reports, and charts. Marketing Graphics – Design posters, flyers, brochures, or menus. Social Media Graphics – YouTube Banners, YouTube Thumbnails, Facebook Page Covers, Instagram Posts. Other – Design cards and invitations. Not everyone…
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Email Marketing & Automation
Mailtimer: Boost Your Email Conversions with Eye-Catching Countdown Timers
Marketers face the constant challenge of capturing their audience’s attention and driving conversions. With countless emails flooding inboxes daily, finding ways to stand out and encourage recipients to take action is crucial. Creating a sense of urgency for an email subscriber to take action effectively increases email click-through rates (CTR) and conversions (CR). And there’s no more effective element for…
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Marketing Infographics
When Do People Register for Webinars?
The great folks at ON24, a Webcasting, Virtual Event and Webinar solutions provider, have provided some great insight into any companies that are doing webinars. We love webinars here at Martech Zone and we team up with our partners to promote and execute them. Here are 4 Tips for Improving Your Webinars Webcast attendees procrastinate. 64% register the week of…
