This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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7 Signs You Do Not Need An Ad Server
Most ad tech providers will try to convince you that you need an ad server, especially if you’re a high-volume ad network because that is what they are trying to sell. It is a powerful piece of software and can deliver measurable optimization to certain ad networks and other tech players, but an ad server is not the right solution…
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Understanding Color Models and File Formats in Graphic Design
When working on a creative project with a design team or preparing visual assets for print or digital use, it’s important to understand color models and file formats. Terms like RGB, CMYK, PNG, or vector graphics can sound technical, but they hold the key to achieving the desired outcome for your design. This guide will help you decode these terms,…
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The Brand Promise: Reputation, Trust, and Crisis in Today’s Digital World
A friend of mine recently asked marketers what their definition of a brand was. I responded that a brand was the vision that I wanted to deliver to the customers I worked with. He asked, So what’s a brand strategy? I responded that it was how I communicated that vision. More important than a brand strategy, though, may be how…
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Reclaiming Profits: How AI-powered Reconciliation Empowers Amazon Vendors
Amazon’s influence on the retail industry is undeniable, transforming how consumers discover, compare, and purchase products. From its vast selection to convenient services, the online marketplace has cemented its position as a go-to shopping destination for millions. It’s also become an avenue for small and medium e-commerce retailers to build and expand their online presence. Over 60% of Amazon’s nearly $514 billion…
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WordPress: How to Remove and Prevent Line Feeds and Carriage Returns in Titles
You may have encountered line feeds or carriage returns inserted into the post titles when creating or editing in WordPress. These extra characters can cause formatting issues and make your titles appear inconsistent. In this article, I’ll provide two methods to remove line feeds and carriage returns from your WordPress post titles: a MySQL solution to fix previously written titles…
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What Does Jump the Shark Mean?
Jumping the Shark is a popular idiom used to describe when a television series, or any other form of entertainment, reaches a point of decline in quality, often due to far-fetched or gimmicky plot developments. The phrase originated in a 1977 episode of the sitcom Happy Days and has since become a widely recognized term in popular culture. In the…
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Global Ecommerce: Automatic vs Machine vs People Translation for Localisation
Cross border e-commerce is booming. Even just 4 years ago, a Nielsen report suggested that 57% of shoppers had purchased from an overseas retailer in the previous 6 months. In recent months the global COVID-19 has had a huge impact on retail across the globe. Brick and mortar shopping has dropped significantly in the US and UK, with the decline…
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The Return on Investment (ROI) of Marketing Automation Platforms
Next year, Marketing Automation turns 30! Yep, you read that right. And while it seems like this now ubiquitous technology is young enough to still have pimples, the reality is that the marketing automation platform (MAP) is now married, has a puppy, and is likely to start a family soon. In Demand Spring’s latest research report, we explored the state of…
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How to Successfully Communicate with Influencers
Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 billion in 2021, and that number is only expected to grow. The second year of the COVID-19 pandemic continued to accelerate the popularity of influencer marketing as consumers remained reliant on online shopping and increased their use of social media platforms as…
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Moving Beyond Vanity Metrics: How AI-Powered Performance Marketing Outshines Traditional Influencer Campaigns
The fear of missing out (FOMO) has long been a driving force for marketing decisions among brand advertisers. In today’s hyper-connected world, influencer marketing has emerged as the darling of the advertising industry. And brands, eager to ride the wave of social media influence, are pouring substantial budgets into collaborations with popular influencers despite the elusive nature of ROI measurement.…
