This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Analytics & Testing
ResponseTap: Unlocking the Power of Call Attribution with Smart Match Technology
Understanding the customer journey is paramount for businesses aiming to boost conversion rates and optimize marketing spend. However, one of the most significant challenges marketers face today is accurately attributing phone calls to specific marketing efforts, a critical component for businesses that rely heavily on phone interactions to close sales. Without clear visibility into which campaigns are driving calls, marketers…
- Email Marketing & Automation
HighLevel: The Ultimate All-In-One Platform for Marketing, Sales, and CRM (Available for White-Labeling by Agencies)
HighLevel is a cloud-based platform that offers a variety of marketing, sales, and customer relationship management (CRM) tools. The platform is designed to help businesses centralize their sales and marketing workflows, manage and scale their operations efficiently, and improve their overall business performance. Some of the benefits of using HighLevel include: Simplified Lead Management: Easily capture leads from multiple sources…
- Content Marketing
How To Write Your Company’s Story: Five Essential Elements
I love design, but I’m a terrible designer. I love development, but I’m quite the hack. And I write daily on Martech Zone and I’ve authored Corporate Blogging For Dummies, but I don’t classify myself as a writer. I recognize a great design, I am blown away by great development, and I love great writing. We just launched a new…
- Analytics & Testing
An Introductory Guide to Pinterest Metrics
Pinterest is a unique blend of a social network and a search engine, where over 459 million monthly active users discover new ideas, products, and inspirations. This platform transcends the traditional boundaries of social media, positioning itself as a tool for visual marketers across various industries, including fashion, home decor, food, and more. By leveraging Pinterest, businesses can tap into…
- Mobile Marketing, Messaging, and Apps
Tips for Improving Your Mobile App Popularity During The Holidays
App marketing has always been a key factor in delimiting regular apps from successful apps. A good marketing campaign can not only make the product more enticing but also bring it into the attentions of more people. And sometimes, that’s all an app needs. There are a lot of good apps that don’t get nearly as many hits as they deserve…
- Content Marketing
Blockchain – The Future Of Financial Technology
The words cryptocurrency and blockchain are now found everywhere. Such public attention can be explained by two factors: the high cost of Bitcoin cryptocurrency and the complexity of understanding the essence of the technology. The history of the emergence of the first digital currency and the underlying P2P technology will help us to understand these “crypto jungles”. Decentralized Network There…
- Social Media & Influencer Marketing
COVID-19: The Coronavirus Pandemic and Social Media
The more things change, the more they remain the same.Jean-Baptiste Alphonse Karr One good thing about social media: you do not need to wear masks. You can spout anything at any time or all the time as is happening during these COVID-19 hit times. The pandemic has brought certain areas into sharp focus, sharpened rounded edges, widened the chasms, and,…
- Analytics & Testing
GRIN: Manage Your E-commerce Influencer Marketing In This End-To-End Creator Management Platform
The latest household brands aren’t created through old-school mass advertising—they’re built alongside content creators. Brands that utilize content creators as brand storytellers are now the names on everyone’s lips. And how do they do it? It can’t be bought. It can’t be faked. It must be built, one genuine creator relationship at a time. What is Creator Management? Creator management…
- Email Marketing & Automation
5 Mistakes that Could Get Your Email in the Spam Folder
If there’s one part of my job that continues to make me beat my head up against the wall, it’s email deliverability. We continue to grow an engaged list of email subscribers but geesh, ISPs are ridiculous. In businesses, one thing that happens is that emails turn over as employees come and go. We’ll have subscribers consistently interacting for months…
- Advertising Technology
Using Interactive Media to Boost your B2C Promotions
No matter what industry you’re in, if your business is in the B2C sector, chances are pretty good that you’re facing some fierce competition — especially if you’re a brick & mortar store. After all, you know how much and how often consumers shop online nowadays. Folks are still going to brick & mortar stores; but the convenience of purchasing…
