This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Analytics & Testing
7 Tips to Build a Successful Growth Marketing Machine
As companies look to drive new revenue in unexplored channels, growth initiatives are becoming increasingly more popular. But where do you start? How do you start? I’ll admit, it can be overwhelming. First, let’s talk about why growth initiatives exist. If a company is trying to increase revenue, they can do so in a few ways: expand product margins, improve…
- Customer Data Platforms
UpLead: Build An Accurate B2B Prospect List To Power Campaigns and Close Sales
There are many marketing professionals out there that are vehemently against buying lists for prospecting. And there are, of course, very good reasons why: Permission – these prospects have not opted into solicitations from you so you risk your reputation by spamming them. Sending an unsolicited email doesn’t violate CAN-SPAM regulations in the United States as long as you have…
- Content Marketing
BunnyStudio: Find Professional Voice-Over Talent and Execute Your Audio Project Quickly and Easily
I’m not sure why anyone would turn on their laptop microphone and do a terrible job narrating a professional video or audio track for their business. Adding a professional voice and soundtrack is inexpensive, simple and the talent out there is amazing. BunnyStudio While you may be tempted to go look up a contractor on any number of directories, BunnyStudio…
- E-commerce and Retail
Social Media Content Ideas for the Holidays
‘Tis the season and if you haven’t planned out your holiday social media posts, here’s a great infographic from MDG Advertising to give you some ideas, Holiday Marketing 2016: 7 Fresh Ideas for Your Holiday Social Media Posts. Here are seven unique ideas that can spur your creativity and attract some attention to your brand when you need it most! From…
- Advertising Technology
LegalZoom Implements Artificial Intelligence Using Veritone One
In an instantaneous world of online media, brand reputation should be seen as a matter of life and death. But, when it comes to broadcast media, managing everything people say about a brand can feel next to impossible. The FCC documented more than 32,000 television and radio stations broadcasting daily, leaving branding and marketing experts scrambling to review and stay…
- Advertising Technology
Movavi: A Video Editing Suite For Small Business To Produce Professional Videos
If you’ve never had the opportunity to edit video, you’re typically in for a steep learning curve. There’s basic software out there to trim, clip, and add transitions before uploading your video to YouTube or a social media site… and then there are enterprise platforms built for including animations, dazzling effects, and dealing with very long videos. Because of bandwidth…
- Advertising Technology
Keep Your Promises
A friend was telling me a story the other day. She’d felt she’d been burned by a company she’d been doing business with and needed to vent about it. Several months ago, when the relationship began, they’d sat down and agreed on how they’d work together, outlining who’d do what and when. Things looked pretty good at first. But as…
- Marketing Infographics
The Science of Taking Breaks: Boost Your Productivity and Well-Being
It should come as no surprise that the expectations for many sales and marketing professionals are growing. We’re faced with rapidly changing technology, budgetary challenges, and a growing number of mediums and channels… all of which could be killing us as we sit in our chairs longer staring at screens. In recent years, I’ve made significant changes to my lifestyle.…
- Content Marketing
Lumanu: Find Influencers and Discover Influential Content
Extending the reach of your content is critical. Whether you’re attempting to grow your organic rankings by having your content referenced and linked to by high-authority sites, whether you’re attempting to expand your social reach to relevant audiences, or whether you’re trying to build authority in your industry by getting a mention from someone of influence… influencer marketing is a…
- Content Marketing
5 Awesome Tools for Content Marketing Minimalists
I consider myself a minimalist in content marketing. I don’t like complicated calendars, schedulers and planning tools—to me, they make the process more complicated than it needs to be. Not to mention, they make content marketers rigid. If you’re using a 6-month content calendar planning tool—that your company is paying for—you feel obligated to stick to every detail of that…
