This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
The Top Marketing Tactics for Lead Generation
We touched base with an old client today who hasn’t worked with us in the last year. A year ago, many companies were utilizing our resources because we were ahead of the curve on search optimization strategies. Now, I believe we’re pushing our clients further down the road to rich content strategies and marketing automation. It winds up, we’re on…
- Paid and Organic Search Marketing
5 Hints on How to Leverage Social Media Customer Reviews
The marketplace’s a tough experience, not just for the big brands but also for the average. Whether you own a huge business, a small local store, or an internet platform, your chances of climbing the niche ladder are slim unless you take good care of your customers. When you are preoccupied with your prospects’ and customers’ happiness, they’ll quickly answer…
- Content Marketing
Crafting Identity: The Artistry Behind Brand Identity Services
The need for a distinct brand identity has never been more crucial in the vast marketplace of products and services, where competition is fierce, and attention spans are fleeting. Brands are more than just logos and taglines; they’re storytellers, weaving narratives that resonate with consumers on emotional levels. Enter the artisans of brand identity services, the unsung heroes behind the…
- Social Media & Influencer Marketing
Social Media: SAP Global Survey (Part II)
The story behind how I gained interest in Social Media was fairly detailed – a combinations of where I worked, what I did for a living and the influential people in my life. So complex, in fact, that I wrote an entire post on How I got interested in Social Media. Shel passed on additional questions that are just as…
- Advertising Technology
A Complete Set of Tips to Increase Your Pay Per Click Advertising ROI
While this infographic from Datadial states for small business, I’ll be honest that we work with some enterprise and large businesses that don’t take advantage of many of these tips! This may be the most complete list of tips I’ve seen when it comes to utilizing pay per click advertising on Google more effectively. [youtube https://youtu.be/h9PeMTVwSzc ] Regardless of your…
- Customer Data Platforms
DESelect: Marketing Data Enablement Solutions for Salesforce AppExchange
It is important for marketers to establish 1:1 journeys with customers at scale, quickly, and efficiently. One of the most used marketing platforms used for this purpose is the Salesforce Marketing Cloud (SFMC). SFMC offers a wide range of possibilities and combines that multifunctionality with unprecedented opportunities for marketers to connect with customers across different stages of their customer journey.…
- Content Marketing
Productivity: The “Fast, Cheap, Good” Rubrik
As long as there have been project managers, there has been a quick-and-dirty trick for describing any project. It’s called the “Fast-Cheap-Good” rule, and it will take you about five seconds to understand. Here’s the rule: Fast, cheap or good: Pick any two. The purpose of this rule is to remind us that all complicated endeavors require tradeoffs. Whenever we…
- Customer Data Platforms
Protecting Customer Data from Identity Thieves: Marketing, SaaS, and Business Responsibilities
Identity theft is a type of fraud in which someone illegally obtains and uses another person’s personal information, such as their name, Social Security number, credit card numbers, or other personally identifiable information (PII) without their consent or knowledge. The main goals of identity thieves are to steal money from the victim’s bank accounts, open new credit lines and take…
- Paid and Organic Search Marketing
What Your Site Hierarchy Looks Like (Design, Index, Links, and Journey)
So many companies I work with focus so much of their time on their home page, navigation, and subsequent pages. Many of them are bloated, with unnecessary content and pages that no one reads – yet they still ensure they are out there. Designers and agencies sit down and develop the site with a great hierarchy in mind that typically…
- Content Marketing
Explainer Video Production Tips and Types
We’re right in the middle of another explainer video production as I’m writing this and have seen amazing results from the videos we’ve already produced, scripted, or shared. This is an incredibly thorough infographic on creating explainer videos that provide a solid process for creating videos that drive engagement and conversions. So, how do you create an explainer video that…
