Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Content Marketing
    Wooing More Buyers & Reducing Waste Through Intelligent Content

    Wooing More Buyers and Reducing Waste Through Intelligent Content

    Content marketing’s efficacy has been well documented, yielding 300% more leads at a 62% lower cost than traditional marketing, reports DemandMetric. No wonder sophisticated marketers have shifted their dollars to content, in a big way. The obstacle, however, is that a good chunk of that content (65%, in fact) is hard to find, poorly conceived or unappealing to its target…

  • Advertising TechnologyUdacity Digital Marketer Training

    Digital Marketer Training

    The writing was on the wall in the digital marketing industry as the pandemic spread, lockdowns struck, and the economy took a turn. I wrote on LinkedIn in those early days that marketers needed to turn off Netflix and prepare themselves for the coming challenges. Some people did… but, unfortunately most didn’t. The layoffs are continuing to rip through marketing…

  • Sales and Marketing TrainingFreelancer Recognition

    How to Create a Culture of Recognition for Freelancers: Best Practices for Agency Owners

    As an agency owner, you may find yourself recruiting new employees, if not today, soon when the potential employee asks more questions than ever before. What is it like to work here? What do your employees think of you as an employer? Do your employees feel appreciated? Is remote work available? These questions require employers to consider workplace culture an…

  • Social Media & Influencer MarketingDepositphotos 11917208 s

    Transparency is Optional, Authenticity is Not

    In the last few years, I’ve been in the enviable position of sharing most of my personal life online. I have shared much of my weight loss journey, I debate politics and theology, I share off-color jokes and videos, and most recently – I shared an evening out where I had quite a few drinks. I’m still not totally transparent…

  • Marketing ToolsMacOS: Verify DNS Locally Using a Hosts File

    MacOS: Need to Verify DNS Locally Using Hosts on OSX?

    One of my clients relocated their website to a bulk hosting account. They updated their domain’s DNS settings for the A and CNAME records but were having difficulty determining whether the site was resolving with the new hosting account (new IP Address). When troubleshooting DNS, keep in mind a few things: Understand how DNS works, understand how your domain registrar…

  • Content MarketingEmail marketing

    Does Animation in Emails Really Work?

    You have 30 seconds to capture your readers’ attention once they click on your email. This is definitely a small window. If you’re like me, then you might think that animation is a bit risky to use with email marketing, but you want to attract your recipients’ attention. So, what do you do? However, after going through our email marketing sponsor’s trend…

  • Email Marketing & AutomationMobile Responsive Email Design Checklist Infographic

    Your Checklist For Optimizing Your Email Design To Be Mobile Responsive

    Nothing disappoints me as much as when I flip open an email I’m looking forward to on my mobile device and can’t read it. Either the images are hard-coded widths that won’t respond to the display, or the text is so wide that I’d have to scroll back and forth to read it. Unless it’s critical, I don’t wait to…

  • Advertising TechnologyEU General Data Protection Regulation

    Social’s Media’s Road to Longevity under GDPR

    Spend a day walking around London, New York, Paris or Barcelona, in fact, any city, and you would have reason to believe that if you didn’t share it on social media, it didn’t happen. However, consumers in the UK and France are now alluding to a different future of social media altogether.  Research reveals gloomy prospects for social media channels…

  • Marketing ToolsDeltek: ConceptShare: Streamline Your Creative Review Process and Deliver Exceptional Content Faster

    Deltek ConceptShare: Streamline Your Creative Review Process and Deliver Exceptional Content Faster

    The need to swiftly and efficiently review and approve creative content is paramount. Juggling multiple projects, feedback from various stakeholders, and looming deadlines can make the review process a stressful bottleneck. Miscommunication and a lack of clarity can lead to costly revisions and delays, impacting your team’s productivity and potentially hindering client satisfaction. Deltek ConceptShare Deltek ConceptShare is an online…

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