This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Deltek ConceptShare: Streamline Your Creative Review Process and Deliver Exceptional Content Faster
The need to swiftly and efficiently review and approve creative content is paramount. Juggling multiple projects, feedback from various stakeholders, and looming deadlines can make the review process a stressful bottleneck. Miscommunication and a lack of clarity can lead to costly revisions and delays, impacting your team’s productivity and potentially hindering client satisfaction. Deltek ConceptShare Deltek ConceptShare is an online…
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Treasure Data: From CDP to Intelligent Data Platform
In an industry where buzzwords often precede results, Treasure Data stands out for not only keeping up with the demands of modern enterprises but actively reimagining the landscape of Customer Data Platforms (CDPs). While many platforms tout generative AI (GenAI) features or batch personalization capabilities, Treasure Data is pioneering what CMO Mark Tack calls the intelligent customer data platform —…
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Why Infographics are an Absolute Must in Content Marketing
Last year was an banner year for our agency’s infographic program. I don’t think there’s a week going by that we don’t have a handful in production for our clients. Every time we see a lull in our client’s performance, we begin researching topics for their next infographic. (Contact us for a quote!) Many times we combine those strategies with…
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Jeeng: 3 Steps to a Strong Digital Strategy for Publishers that Drive Engagement & Revenue
As consumers have moved increasingly to online news consumption and have many more options available, print publishers have seen their revenue plummet. For many, it’s been tough to adapt to a digital strategy that actually works. Paywalls have been mostly a disaster, driving subscribers away toward the abundance of free content. Display ads and sponsored content have helped, but direct-selling…
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Why You Need to Upgrade Your Card Swipe to EMV
While at IRCE, I got to sit down with Intuit’s SVP of Payments and Commerce Solutions, Eric Dunn. It was an eye-opening look into Intuit’s growth in the retail and e-commerce market. In fact, many people don’t realize but more money flows through Intuit than PayPal when it comes to online commerce (if you include their payroll services). Intuit is…
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Digital Remedy’s Flip Makes Buying, Managing, Optimizing, and Measuring Over-The-Top (OTT) Advertising Simple
The explosion in streaming media options, content, and viewership over the last year has made Over-The-Top (OTT) advertising impossible to ignore for brands and the agencies that represent them. What is OTT? OTT refers to streaming media services that provide traditional broadcast content in real-time or on-demand over the internet. The term over-the-top implies that a content provider is going…
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Vibenomics Audio Out-Of-Home Advertising: Personalized, Location-Based Music and Messaging
Prime Car Wash CEO Brent Oakley had a problem. His premium car washes were a hit, but while his customers were waiting on their car, no one was engaging them on the new products and services they had to offer. He created a platform where he could record personalized, location-based messages and music to his customers. And it worked. When…
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WordPress: Track Site Searches with Google Analytics
Google Analytics has a nice feature, the ability to track internal searches on your site. If you’re running a WordPress blog, there’s quite a simple way to set up Google Analytics Site Search: Select your site in Google Analytics and click Edit. Navigate to a view in which you want to set up Site Search. Click View Settings. Under Site…
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Kiss Theory Good Bye: The Five Crippling Habits of Companies
Yesterday, I completed reading Starfish and the Spider: The Unstoppable Power of Leaderless Organizations. If I were to rank it, it may be a 3 or 4 out of 10. It’s a quick read and the message behind it is both timely and incredibly important. In all honesty, though, it could have been published as a white paper and had…
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ApexChat: Respond To Your Webchat 24/7 With Knowledgable Chat Agents
A few clients of ours were pretty happy with the chat they’d integrated into their sites… until we revealed some terrible news. When we analyzed the chat leads, we found that the leads that had direct contact with a representative typically closed after scheduling an appointment with the client. The Problem With Web Chat The clients only responded to chat…
