This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
How to Build Your Brand Online
We tend to get into the weeds sometimes as we’re blogging about specific marketing technologies are techniques. There are still a ton of companies out there that have not built out an adequate web presence to begin acquiring leads or conversions online. This is a solid infographic on how to build your brand online. Today, businesses must establish a powerful…
- Customer Data Platforms
Omnichannel Marketing: A Tale of Two Perspectives
Omnichannel marketing has two different perspectives: the brand and the consumer. For a consumer, it refers to all the diverse ways you can interact with a brand and desire the same experience in all of them. For brands, it’s about understanding the journeys, capturing the right information, and ensuring that the channels that perform best are getting the most attention.…
- Content Marketing
The Inbound Marketing Experts You Will Learn From Online
Colleague Dave Morse of Delta Faucet passed on a congratulations to me today for making a list of 18 Must-Know Inbound Marketing Experts in Marketo’s Whitepaper: Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program. What is an Inbound Marketing Expert? Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to…
- Analytics & Testing
Get Started on A/B Testing With These 7 Elements
Testing continues to be proven as one of the top means for any business to increase views, clicks and conversions on their website. Building out a testing strategy for landing pages, call-to-actions, and email should be on your marketing schedules. The good news? Almost anything can be tested for optimization! The bad news? Almost anything can be tested for optimization.…
- Content Marketing
WittyParrot: Knowledge Automation for Sales and Marketing Communications
In a report from the McKinsey Global Institute, The social economy: Unlocking value and productivity through social technologies, researchers found that the average knowledge worker wasted 28 hours per month searching and recreating documents. Only 10% of documents at a company were in a useful format. And up to 80% of sales and marketing collateral was never even used. Marketers…
- Content Marketing
Elementor Cloud Website: Build Your Elementor WordPress Site On This Fully Supported Dedicated Hosting
For the last few months, I’ve been assisting a client in optimizing their website built on WordPress and utilizing the Elementor Builder… which I believe is the best you can find. It’s listed as one of my recommended WordPress plugins. At one time, the Elementor Builder was a great add-on to any theme. Now, the builder has gotten so robust…
- Mobile Marketing, Messaging, and Apps
10 Ways That An iOS App Can Help Future-Proof Your Business
An effective way to future-proof your business is by investing in iOS app development. Having a strong presence in the iOS ecosystem is more critical than ever. Here are compelling reasons why your business should partner with an iOS app development company or an iOS app agency to invest in iOS app development this year. Engagement: Mobile apps offer unique…
- Sales and Marketing Training
10 Reasons A Company May Want to Build A Solution Versus Licensing One (And Reasons Not To)
Recently, I wrote an article advising companies not to host their videos on their infrastructure. There was some pushback from some techies who understood the ins and outs of video hosting. They had some excellent points, but video requires an audience, and many video hosting platforms provide a solution AND the audience. In fact, YouTube is the second most searched…
- Sales Enablement, Automation, and Performance
The 5 Questions That Will Always Qualify A Lead
Matt Nettleton is a professional sales trainer and my personal sales coach in Indianapolis. The work that he’s accomplished thus far has changed my (negative) attitude on selling and honed my marketing skills. Sales is a lot more complicated than it used to be… by the time folks are calling your sales team, they are very well-informed. I believe it’s…
- E-commerce and Retail
VisCircle: Advance Your E-commerce Product Pages with 3D Technology
Technology innovations have been a boon to our society and too many fields and industries in many ways. One e-commerce innovation has been the use of 3D technology. A limitation of the web (at this point) is the ability to fully experience a product like we do in-person at a retail outlet. Until AR and VR are widely adopted, the…
