This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Email Marketing & Automation
To Entice Email Signups, Publishers Must Prove their Personalization Prowess with Contextual Signups
The publishing industry appears to be going all-in on the power of email newsletters to engage audiences and drive business. First, Axios announced back in September that it was expanding its local news coverage with the launch of eight new city-specific newsletters. Now, The Atlantic has announced the launch of five new email offerings, in addition to more than a dozen other specialty e-mail…
- Customer Data Platforms
Validity: Data Integrity Tools for Your CRM Administration
As a marketer, there’s nothing more frustrating and time-consuming than having to deal with moving data and the associated data integrity issues. Validity is comprised of software services and solutions that help enterprises know where they stand with their data with ongoing assessments, alerts, and tools to correct data issues. For over a decade, tens of thousands of administrators in…
- Content Marketing
Automate Influence Marketing Campaigns with TapInfluence
TapInfluence debuted its new cloud-based software platform for automating all aspects of influencer marketing campaigns. If TapInfluence sounds new… it’s because it is. TapInfluence was once BlogFrog but has been rebranded with a new focus and platform. TapInfluence automates the process of identifying and engaging with large numbers of social influencers (content creators on blogs, Facebook, Pinterest, Twitter and other…
- Analytics & Testing
Google Analytics: iOS and Android Mobile App vs. Web Interface
While Google Analytics is primarily known for its web interface, it offers dedicated mobile apps for iOS and Android users. I’ve been utilizing the mobile app on iOS for the last few months and have to admit that I find it both impressive and usable in ways that differ from the site. How do they compare, and which platform best…
- Analytics & Testing
Exposure is Not the Same as Impact: It’s Time to Stop Using Impressions to Measure Value
What are Impressions? Impressions are the number of potential eyeballs on your story or social media post based on estimated readers/viewers of the outlet/source. In 2019, impressions are laughed out of the room. It’s not uncommon to see impressions in the billions. There are 7 billion people on earth: about 1 billion of them don’t have electricity, and most of the…
- Marketing Infographics
How Businesses Should Be Interacting with Each Social Media Platform
My opinion of social media is often different with those in my industry. Theoretically, I love social media and the opportunity it offers businesses to reach customers and prospects on a personal level. The reality has been very different, though. I’ve watched businesses attempt to utilize social media the same way they do other marketing channels. In some situations, this…
- Content Marketing
Justintime: Rich Web, Mobile and Tablet Prototypes
Justintime Prototyper allows you to build interactive rich web, mobile and tablet wireframes. Justintime Prototyper enables the creation of interactive prototypes with gestures and stunning effects. You can even prototype data-driven apps and form validations without a single line of code. View examples of Prototyper on their site. Justintime Prototyper features: Mobile Application Prototypes – Enjoy prototyping your mobile apps…
- E-commerce and Retail
GiftCards.com: The Easy Way to Create Branded Gift Cards
Companies always look for effective ways to promote their brand, delight customers, reward employees, and engage prospects. Branded gift cards offer a versatile solution to achieve these goals, but creating custom cards can often be time-consuming and complex. GiftCards.com provides a user-friendly platform that simplifies the creation of custom-branded gift cards for businesses of all sizes. Custom gift cards provide…
- Sales and Marketing Training
The Battle Between Intuition and Data: When Should Marketers Trust Their Gut?
Leaders often pride themselves on their ability to just know when something is right or wrong. Intuition—the gut feeling that whispers (or sometimes shouts) at us—can be a powerful guide, especially in high-stakes decisions. But as much as instinct can serve us well, it can also mislead us, often in predictable ways. So, when should we trust our gut, and…
- Advertising Technology
Understanding the Importance of Inventory Quality Guidelines (IQG)
Buying media online is not unlike shopping for a mattress. A consumer may see a mattress at one store that they want to buy, not realizing that at another store, the very same piece is a lower price because it is under a different name. This scenario makes it very difficult for the buyer to know exactly what they are…
