This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
Business to Business Alternative Marketing
One of the opportunities for Business to Business (B2B) marketers is to capture traffic for people searching for alternatives. People are researching application purchases or they’re unhappy and wish to leave a vendor – using terms like alternative to, or similar to, or applications like to describe their searches. Here’s a great example – a search for alternatives to Wufoo:…
- Content Marketing
Adobe Stock: Powerful AI-Enhanced Features That Creators Can’t Ignore in 2025
Content creators today face relentless demands, including tighter deadlines, multi-platform campaigns, and an ever-growing expectation for originality. Finding the right visual assets quickly and customizing them effortlessly can mean the difference between delivering on time and falling behind. Adobe Stock Adobe Stock has long been a trusted resource for high-quality, royalty-free assets. But in 2025, it has set itself apart…
- E-commerce and Retail
IDS Fulfillment: Flexible Warehouse and Fulfillment Services
Quite a few years ago, I got to take a tour of the IDS facility here in the Midwest. It was quite an eye opener for me since I’d never seen the advancements that had happened in the logistics, warehouse and fulfillment industries. Fast forward to this year and I had an amazing discussion with a high school entrepreneurship where…
- Advertising Technology
The Top 3 Drivers of User Acquisition Campaign Performance
There are dozens of ways to improve campaign performance. Everything from the color of a call to action (CTA) button to testing a new platform can improve results. But that doesn’t mean every UA (User Acquisition) optimization tactic you’ll encounter is worth pursuing. This is especially true if you’ve got limited resources. If you’re on a small team or have…
- Content Marketing
If Your Content Team Just Did This, You’d Be Winning
There’s plenty of articles out there already on how terrible most content is. And there are millions of articles on how to write great content. However, I don’t believe either type of article is especially helpful. I believe the root of poor content that doesn’t perform is just one factor – poor research. Poorly researching the topic, the audience, the…
- Analytics & Testing
Enterprise Customer Analytics, Social Analytics and Response
In today’s social world, piecing together what the customer really says is of paramount importance for brands. Attensity could be a useful tool in this context. Attensity’s text analytics tool extracts facts, relationships, and sentiments from the labyrinth of responses received in relation to, say a promotional campaign, a tweet, a Facebook update, a blog post, survey responses – well,…
- Analytics & Testing
It’s Time for Your Year-End Marketing Review
It’s that time of year again… when you must put time aside to review your annual marketing plan. Next year may be more important than any year previous with the rapid adoption of social media strategies. Here’s what I recommend collecting: Marketing Spend by Medium – this is actual money paid for external marketing and advertising efforts. Breaking this down…
- Content Marketing
Setting Promotions on Fire with WildFire
Marketers love and hate sweepstakes and contests. While effective tools to build brand awareness and generate prospect lists, they tedious, time consuming, and challenging to administer.
- Email Marketing & Automation
Don’t Blame the B2B (Email) Messenger
One of our clients asked today if they should migrate to another email service provider off of the service they’re using. We asked why and they stated that they received an 11% hard bounce rate on the emails they had sent. They thought the system was broken because they hand verified that some of the email addresses that stated there…
- Customer Data Platforms
Stick or Twist? How the Martech Industry Should Respond to Google’s Cookie U-Turn
Just last week, Google reversed its plan to eliminate third-party (3P) tracking cookies on its Chrome browser. Instead, according to the UK’s competition regulator (the CMA), users will be presented with a choice between keeping their third-party cookies or doing away with them. Sound familiar? Well, there’s a reason: Apple introduced App Tracking Transparency (ATT) a couple of years ago,…
