This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Mobile Marketing, Messaging, and Apps
How to Market Your Mobile App
We recently shared the high cost and failure rate for enterprise mobile applications, but the benefits of a good mobile app are simply too great to ignore. Alongside planning, the experience of the mobile development team and the promotion of the app are both critical. Your app can rise to the top of everyone’s search to dominate the mobile market.…
- Advertising Technology
The Top 3 Drivers of User Acquisition Campaign Performance
There are dozens of ways to improve campaign performance. Everything from the color of a call to action (CTA) button to testing a new platform can improve results. But that doesn’t mean every UA (User Acquisition) optimization tactic you’ll encounter is worth pursuing. This is especially true if you’ve got limited resources. If you’re on a small team or have…
- Email Marketing & Automation
5 Predictions for Successful Email Outreach in 2023
Email outreach has become a cornerstone of many marketing strategies in today’s digital age. But as we look ahead to 2023, what can we expect from this powerful tool? This article will explore five predictions for successful email outreach in the coming year. From personalization to automation, these trends are set to shape the way businesses connect with their audiences…
- Sales Enablement, Automation, and Performance
How To Utilize Business Proposal Templates to Drive Business Success
A well-structured business offer may be the disparity between winning over new guests and completing deals in the Machiavellian world of business-to-business (B2B) deals. A business proposal template is an operative device that guarantees uniformity and professionalism while saving time and streamlining the offer process. A well-toned proposal may make all the disparity, whether you are dealing with new software…
- Marketing Infographics
How to Get More Shares on Facebook
Companies who market via Facebook often don’t realize the damage that they do by not making each and every update a compelling one. There’s so much activity happening around each user that Facebook can’t possibly display every update. As a result, they often only display posts that are shared and/or discussed to a great extent. Shares have more weight in…
- Analytics & Testing
It’s Time for Your Year-End Marketing Review
It’s that time of year again… when you must put time aside to review your annual marketing plan. Next year may be more important than any year previous with the rapid adoption of social media strategies. Here’s what I recommend collecting: Marketing Spend by Medium – this is actual money paid for external marketing and advertising efforts. Breaking this down…
- Sales and Marketing Training
The Hidden Value of Marketing: Navigating Challenges and Proving Worth in a Complex Landscape
Marketing departments are finding themselves in a precarious position. Despite their critical role in driving sales and brand awareness, marketing teams are frequently undervalued and misunderstood. This misconception can lead to budget cuts, unrealistic expectations, and unfair judgments about the effort and expertise required to execute effective marketing strategies. The Evolving Marketing Landscape The marketing landscape has undergone a seismic…
- Content Marketing
Setting Promotions on Fire with WildFire
Marketers love and hate sweepstakes and contests. While effective tools to build brand awareness and generate prospect lists, they tedious, time consuming, and challenging to administer.
- Marketing Infographics
Social Media for Startups: Launch, Distribution, Buzz and Bucks
We shared a pretty comprehensive list of 40+ sites to promote your startup that you should check out (and check off) as you plan the launch of your own startup. There is still a lot of buzz around using social media to get word out about your startup. And there continues to be some very entertaining and original ideas in…
- Content Marketing
How to Create Shareable Content
According to The New York Times Customer Insight Group in a new whitepaper, The Psychology of Sharing, there are 5 key reasons why people share online: Value – To bring valuable and educating content to others Identity – To define ourselves to others Network – To grow and nourish our relationships Involvement – Self-fulfillment, value and involvement in the world…
