This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
MainWP: Centrally Manage Your WordPress Sites
The great folks at Automattic have been closely integrating centralized WordPress management through their Jetpack plugin. I’ve already run into one issue with it, though, losing all of my past Jetpack analytics when my site somehow got disconnected and a staging site was connected instead. It was quite a bummer – and I’m thankful that I have Google Analytics also…
- Email Marketing & Automation
Don’t Blame the B2B (Email) Messenger
One of our clients asked today if they should migrate to another email service provider off of the service they’re using. We asked why and they stated that they received an 11% hard bounce rate on the emails they had sent. They thought the system was broken because they hand verified that some of the email addresses that stated there…
- Social Media & Influencer Marketing
Social Media Is the New PR
I recently had lunch with some of my fellow public relations professionals, and as always the conversation turned toward tactics and techniques used in our industry. As the only one in the group utilizing social media as the sole form of communications for clients, my portion of the conversation would seemingly be the shortest of the group. This turned out…
- Mobile Marketing, Messaging, and Apps
How to Market Your Mobile App
We recently shared the high cost and failure rate for enterprise mobile applications, but the benefits of a good mobile app are simply too great to ignore. Alongside planning, the experience of the mobile development team and the promotion of the app are both critical. Your app can rise to the top of everyone’s search to dominate the mobile market.…
- Marketing Infographics
Social Media for Startups: Launch, Distribution, Buzz and Bucks
We shared a pretty comprehensive list of 40+ sites to promote your startup that you should check out (and check off) as you plan the launch of your own startup. There is still a lot of buzz around using social media to get word out about your startup. And there continues to be some very entertaining and original ideas in…
- Sales and Marketing Training
The Hidden Value of Marketing: Navigating Challenges and Proving Worth in a Complex Landscape
Marketing departments are finding themselves in a precarious position. Despite their critical role in driving sales and brand awareness, marketing teams are frequently undervalued and misunderstood. This misconception can lead to budget cuts, unrealistic expectations, and unfair judgments about the effort and expertise required to execute effective marketing strategies. The Evolving Marketing Landscape The marketing landscape has undergone a seismic…
- Sales and Marketing Training
How the Order of Operations prepared me for Programming
Algebra has always been a favorite subject of mine. There’s not much theory involved, just a toolbox of methods and the order of operations to solve. If you reach back into high school, you’ll remember: First, all operations that lie inside parentheses must be done. Next, do any work with exponents or radicals. Working from left to right, do all…
- Content Marketing
OpinionLab Analytics Integration and Testing
OpinionLab is a platform for capturing customer information through surveys and feedback off of your website. OpinionLab calls it Voice-Of-Customer (VOC) Data. OpinionLab is now expanding its featureset to include both analytics integration and testing. This is extremely helpful to correlate your visitors’ feedback with their site activities. With the cost of acquiring a new customer at six to seven…
- Content Marketing
How to Create Shareable Content
According to The New York Times Customer Insight Group in a new whitepaper, The Psychology of Sharing, there are 5 key reasons why people share online: Value – To bring valuable and educating content to others Identity – To define ourselves to others Network – To grow and nourish our relationships Involvement – Self-fulfillment, value and involvement in the world…
- Marketing Tools
Netpeak Checker: SEO Bulk Research on Root Domains and Pages
Yesterday, I met with a mentoring program that asked me to assist them in training their students in search engine optimization. The first question I asked was: What do you think SEO is? It’s an important question because the answer would direct whether or not I could be of assistance. Thankfully, they replied that they didn’t have the expertise to…
