This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
Google Killed the Google Analytics Star
Google, leading search provider and the horsepower behind the popular Google Analytics web traffic analytics tool, is going to allow users to avoid being tracked by their own tool.
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E-commerce and Retail
How Can Retailers Capitalise on the International E-commerce Opportunity this Christmas?
With the global market for cross-border e-commerce now valued at £153bn ($230bn) in 2014, and predicted to surge to £666bn ($1 trillion) by 2020, the business opportunity for UK retailers has never been greater. International consumers are increasingly favouring shopping from the comfort of their own homes and this is even more appealing during the holiday period, as it avoids the…
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Social Media & Influencer Marketing
An Open Letter to @Jack About Twitter
Dear Jack, For a year now, I’ve joked that Twitter is like the girl I had a crush on in school that wouldn’t give me the time of day. One time we played spin the bottle in the basement, and she nudged the bottle to kiss the guy next to me that was a jerk. She broke my heart. And he…
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Sales and Marketing Training
7 Steps To Implement Cross-Channel Strategies for Maximum Impact
In today’s highly competitive digital landscape, businesses need more than just a website or a social media presence to thrive. To reach and engage their audience effectively, developing and implementing cross-channel strategies that ensure consistent messaging and a seamless user experience across multiple platforms is essential. Businesses can drive traffic, boost engagement, and maximize conversions by leveraging various digital channels—such…
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Analytics & Testing
Boost Your Social Media Influence with Unmetric’s Smart Data Tool
In the world where most businesses’ online expansion largely depends on their social networking activities, developing an engaging social media strategy may be a true challenge. Yet the astonishing potential of social media marketing keeps driving businesses towards these channels to attract prospects and increase brand awareness. In relation to the rapid expansion of social media strategies, a 2013 study…
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Content Marketing
The Four Pillars of High-Impact Content: Driving Business Results Through Strategic Messaging
Creating content that informs and drives business results requires a strategic approach. While creativity and storytelling play significant roles, businesses need a framework to ensure their content resonates with the audience and leads to action. A powerful approach comprises four key pillars: Efficiency, Emotion, Trust, and Facts. These pillars serve as a guiding framework to make content more persuasive, actionable,…
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Analytics & Testing
Top 3 Marketing Mistakes New Businesses Make
Why did you start your business? I’ll bet the farm that “because I wanted to be a marketer” wasn’t your answer. However, if you’re like the hundreds of small business owners I’ve worked with you probably realized about 30 seconds after you opened your doors that if you didn’t become a marketer, you weren’t going to be a small business…
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Mobile Marketing, Messaging, and Apps
Optimize Your Mobile App Store Visibility with Mobile Action
Mobile Action currently helps over 70,000 apps acquire users with a selection of user acquisition tools, analysis, and newly released predictive analysis. The company has built a Big Data engine that provides app developers with a visibility score that factors in over 8 billion data points, including category, location, season, market, competitors, organic/paid growth, and more. Based on this extensive…
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Analytics & Testing
Convert Customers into Advocates with Zuberance
The best way to promote a brand is by having a bunch of highly satisfied customers talk about it. The best customer to do it is a brand advocate – a customer whose satisfaction has reached the level of passion. Such brand advocates make powerful recommendations that usually have a long lasting impact. But brands need a clear cut way…
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Content Marketing
Telbee: Capture Voice Messages From Your Podcast Listeners
There have been a few podcasts where I honestly wished I had spoken to the guests beforehand to ensure they were engaging and entertaining speakers. It requires a lot of work to plan, schedule, record, edit, publish, and promote each podcast. It’s often why I’m behind on my own. Martech Zone is my primary property that I maintain, but Martech…
