This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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You Don’t Know what Marketing is
Have you given much thought to the word Marketing? As with many words, the definition has been distorted and redefined over time. Wikipedia provides the following definition: Marketing is an ongoing process of planning and executing the marketing mix (Product, Price, Place, Promotion often referred to as the 4 Ps) for products, services or ideas to create exchange between individuals…
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Be Selfish About Selfless Networking
This week I’ve had some tough conversations with some businesses that I care deeply about. They know that I care because I’ve taken them to task and am holding them accountable. My network is my investment and where I get the most return on investment. Technology firms I work with always get an earful from me. I always report problems,…
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Content Marketing
WordPress .htaccess Rules Have Exceptions, Too
WordPress made a major evolutionary step forward in the blogging platform, moving it closer to a full-fledged content management system with revision tracking, more support for custom menus, and–the most intriguing feature for me–multi-site support with domain mapping. If you are not a content management system junkie, it’s okay. You can skip right past this article. But for my fellow…
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Content Marketing
Self-Service and Search Engines
One means of improving customer retention and overall customer satisfaction is to produce content that helps customers help themselves. Not only are there improvements to customer satisfaction, there’s a direct cost-savings associated with customers not tying up your customer services lines. Publishing your knowledge base, frequently-asked questions, snippets and examples where search engines can find them makes this possible –…
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Content Marketing
Optimize Your Webinar Spending: Webinar ROI Calculator
Did you know that, on average, B2B marketers use 13 different marketing tactics for their respective organizations? I don’t know about you, but that gives me a headache just thinking about it. However, when I really do think about it, we help our clients deploy about that many tactics every year and that number is only going up as the mediums…
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Social Media & Influencer Marketing
Maker’s Mark Has Social Under A Barrel – More Branch Water, Please!
I recently read the post by Jackie Huba and Ben McConnell (two of the smartest folks in this business), regarding the hoopla over at Maker’s Mark. Maker’s Mark is one brand under the umbrella of the Beam family of products. Even our friend over, Dodge Lile, chimed in with some astute observations. It seems that Maker’s Mark had decided to dilute…
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Content Marketing
Next Generation CDN Technology is About More than just Caching
In today’s hyper-connected world, users don’t go online, they are constantly online, and marketing professionals require innovative technologies to deliver a quality customer experience. Because of this, many are already familiar with the classic services of a content delivery network (CDN), such as caching. For those who are not as familiar with CDNs, this is done by temporarily storing replicas…
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Content Marketing
Formidable: Create Beautiful Directory Listings in WordPress for Business, Teams, Members, and Beyond
As a marketer, adding a directory to your website can significantly boost engagement and revenue. A well-structured directory turns your site into a valuable resource hub – whether you’re showcasing local businesses, creating a comprehensive supplier database, or building an industry expert network. Examples are real estate agents using directories to highlight properties and agents, conference organizers listing speakers and…
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Content Marketing
Best. Press Release. Ever.
We get piles of press releases in our inbox every day and I’m guessing that 99% of them are deleted at a glance. That’s not to say they’re not useful… we’re always on the lookout for a relevant chunk of news that will impact you folks in our community. The advantage of press releases are the efficient distribution… the disadvantage…
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Email Marketing & Automation
Slick Kick: A Global Multi Channel Marketing Platform
While their site announces their platform as a Marketing Automation system, I’m not sure I’d agree given a review of Slick Kick’s features. Marketing automation typically includes campaign flows and lead scoring to assist with an inbound marketing program… which Slick Kick doesn’t appear to support. But I will attest to their multi-channel marketing capabilities as you’ll see from the…
