This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Integrate Shopify Seamlessly With Your WordPress Site
We’ve been setting up quite a few WooCommerce sites for clients… and it hasn’t been easy. The WooCommerce interface is a bit clunky and additional features are mostly available through a plethora of plugins that require paid subscriptions… and more configuring. Lots and lots of configuring. If you’ve never seen Shopify, we shared a video that shows you how to…
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The Anatomy Of Breaking Through A Pandemic Economy, And The Brands That Did It
COVID-19 has fundamentally changed the world of marketing. Amidst social distancing restrictions, the seasonal norms of consumer behavior were reconstructed instantly. As a result, over two-thirds of brands reported revenue reductions. Yet, even during the disruptions to the norm, the average American was still exposed to as many as 10,000 advertisements per day. In contrast, many brands evolved their offering…
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The New Blueprint For Social Media Marketing Strategies in 2025
Social media has undergone a seismic shift in the last decade. What began as an open, democratic environment where brands could authentically engage with their audiences has transformed into a complex, often expensive landscape dominated by algorithms, advertising, AI-driven content, and competitive bidding. For today’s businesses, especially those seeking to drive tangible results throughout the entire customer journey, rethinking their…
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Next Generation CDN Technology is About More than just Caching
In today’s hyper-connected world, users don’t go online, they are constantly online, and marketing professionals require innovative technologies to deliver a quality customer experience. Because of this, many are already familiar with the classic services of a content delivery network (CDN), such as caching. For those who are not as familiar with CDNs, this is done by temporarily storing replicas…
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How Advocates Drive More Instagram Activity than Influencers
By 2019, spending on #Instagram Influencers is expected to reach $2.3 billion That’s an incredible amount, but points directly to the power of a visual program that’s widely adopted in influencing purchase decisions. In fact, a whopping 72% of Instagram users report to making a purchase decision based on images shared on the platform Instagram side note… you can follow me @dknewmedia!…
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10 Affiliate Marketing Lessons Learned from Jeremy “Shoemoney” Schoemaker
Jeremy Schoemaker, better known as Shoemoney in the digital marketing world, has been an influential figure in Internet marketing for years. Through his courses, blog posts, and public speaking engagements, he has shared valuable insights that have shaped many marketers’ strategies, including myself. Here are ten key lessons I’ve learned from Shoemoney’s teachings: Embrace Transparency: One of the most striking aspects of…
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Top 5 Tips for Survey Greatness
There is a simple truth presented by the Internet era: Soliciting feedback and gaining insight into your customer base and target market is easy. This can be a wonderful fact or a fear-inducing one, depending on who you are and what you’re looking for feedback about, but if you’re in the market to connect with your base to get their…
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3 Reasons I’m Hosting My Webinar with ReadyTalk
I was first introduced to ReadyTalk after having a webinar meltdown with GoToWebinar. I had 3 guests on the show from Denver, San Francisco, and London. More than 200 patient and gracious attendees hung in there as we dealt with extensive audio and visual delays. So I needed to find a provider with the right infrastructure to support the needs…
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Free eBook: Moving to Social CRM
1.webp” alt=”” title=”Social CRM for Dummies” width=”300″ height=”279″ class=”alignright size-medium tie-image11515″ align=”right” />Customer Relationship Management is a key to most organizations, providing them with the customer intelligence and data they need to maintain a good relationship with their customers. Layering social media on top of your customer relationship activities can accelerate your company’s performance and build a much tighter relationship…
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Haptic Feedback: The Evolution of Touchscreens
If you’ve not heard of Haptic technologies, you will. Over a decade ago, researchers at MIT started developing devices that provide direct stimulation for people to feel virtual objects. In the last decade, the technology has begun to make it’s way onto touchscreens. Last year, Immersion demo’d a touchscreen at CES that provided haptic feedback. By adjusting the frequency and…
