This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Sales Enablement, Automation, and Performance
Beyond Affiliates: Why Building Channel Sales Is Key To Selling Software
As a business owner, I can’t tell you how often I get approached with the opportunity to make an extra buck or two on affiliate revenue. If I will just use my clout to hock their wares, they’ll pay me money. And, after all, as long as someone pays me money I’m motivated to do it… right? Wrong. If you’re…
- Content Marketing
pCloud: Streamlining File Storage, Synchronization, and Collaboration For Teams
Organizations face numerous challenges when managing and securing their digital assets. From ensuring seamless collaboration among team members to protecting sensitive data from cyber threats, businesses need a reliable and efficient file storage and sharing solution. As companies increasingly rely on remote work and digital processes, a secure, scalable, and user-friendly cloud storage platform has become more critical. pCloud pCloud…
- E-commerce and Retail
BuddyBoss: The Best WordPress Platform For Building An E-Learning Experience and Online Community
Creating vibrant, engaged communities or seamless learning platforms can be challenging. Whether it’s a business looking to foster deeper client relationships, an educator developing online courses, or a hobbyist building a space for like-minded individuals, you need tools that bring your vision to life—quickly and effectively. That’s where BuddyBoss steps in to bridge the gap. BuddyBoss BuddyBoss is a robust…
Emailium: Email Template Inspiration
Today marks the public beta of a new tool for email marketers and creative teams, Emailium, a database of email marketing campaigns. This online application catalogs public emails, and organizes them by Industries, Companies, or user-defined tags. How might this service be of use to you? Let’s look at a few scenarios: Creative Teams – When pressed for a new…
- Content Marketing
Why I Work for Free and Wil Wheaton May Be Incorrect
This post isn’t a debate, and I’m not trying to start an argument with Wil Wheaton and his post, you can’t pay your rent with the unique platform and reach our site provides. Wil Wheaton is an established brand with a significant following. He’s worked hard to develop his audience and community – hence the outcry and agreement with his…
- Customer Data Platforms
BigQuery: How To Use SQL To Create Demo PII Name, Address, Email, and Phone Number Data
Safeguarding the sensitive information of your customers is crucial. Personally Identifiable Information (PII), such as names, addresses, and phone numbers, is heavily regulated under data privacy laws like GDPR, CCPA, and HIPAA. However, developers, data analysts, and QA teams still need to work with realistic data for testing, development, or demonstrations. For example, I’ve been developing an OpenINSIGHTS demo account…
- Content Marketing
How to Write a B2B Case Study That Builds Trust and Drives Action
In B2B marketing, case studies are among the most powerful tools for building credibility, establishing expertise, and influencing buying decisions. Yet, many companies sabotage their efforts by stretching the truth, cherry-picking exceptional results, or focusing too much on themselves. The result? A piece that reads more like an infomercial than a business proof point. A great case study isn’t about…
- Analytics & Testing
Non-Profits: Cloud-Based Fundraising 3.0 with Bloomerang
Nonprofit donor management technology has long been mired in drab UI, poor UX and high costs. Bloomerang is flipping the script. Co-founded in 2012 by 30-year nonprofit sector and technology veteran Jay Love, the cloud-based fundraising software helps nonprofits manage their pool of donors. Where Bloomerang differentiates itself is a focus on donor retention. While many nonprofit software programs allow…
- Email Marketing & Automation
Signal: Grow with Email, Text, Social and Sweepstakes
BrightTag, a cloud-based marketing platform for Internet retailers, has purchased Signal. Signal is a centralized marketing hub for cross channel marketing via email, SMS and social media. Signal features include: Email newsletters – pre-built, mobile-optimized email templates to use or create your own. Text messaging – launch an effective program and be compliant with mobile carrier requirements. Social media publishing…
- Content Marketing
Time to Spring Clean that Email Marketing Program
It’s that time of year again. The days are longer and the weather is nicer. People usually take advantage of spring time to be able to clean their houses from top to bottom. I know I’ve already done a deep clean of my humble abode. It’s not a bad idea to translate cleanliness to your email marketing program. Here are…
