This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Email Marketing & Automation
Top 5 Ways To Accidentally Become a Spammer
The worst possible insult you can receive on the Internet is to be accused of being a spammer. Any other attack on your character doesn’t have the same staying power. Once someone thinks you’re a spammer, you’ll almost never get back on their good side. The road to spamville is one-way only. Worst of all, it’s surprisingly easy to take…
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Marketing Books
Free eBook: Moving to Social CRM
Customer Relationship Management is a key to most organizations, providing them with the customer intelligence and data they need to maintain a good relationship with their customers. Layering social media on top of your customer relationship activities can accelerate your company’s performance and build a much tighter relationship – resulting in more opportunities to communicate with clients outside formal processes…
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Content Marketing
Why Your Next Business Computer Should Be a Mac
I’ve been a fan boy since my friend Bill purchased me an Apple TV. Before you knew it, I had a home full of Macs and my business is now all Macs. Coming from the PC world, there have been some challenges. A couple examples off the top of my head… no macros in Office, no Microsoft Access. That’s a…
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Email Marketing & Automation
With Mailbox, I Might Make Inbox Zero
When I hear professionals like Michael Reynolds of Spinweb discuss Inbox Zero (reaching a point where you have no emails in your inbox), I quietly snicker and mumble “Your mother is a hampster, and your father smelt of elderberries!”. My inbox has over 3,000 messages. A couple months ago it was over 20,000 messages until I accidentally deleted 17,000. I…
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Customer Data Platforms
Oracle Sales Cloud: Drive Predictable Growth with Smarter Selling
Modern sales teams face unprecedented challenges. Buyers are more informed, sales cycles are more complex, and expectations for personalized engagement have never been higher. Sellers spend too much time on manual CRM tasks and too little on what actually drives revenue—meaningful customer conversations. Oracle Sales Cloud Oracle Sales Cloud is an enterprise-grade CRM platform built to guide sellers toward smarter,…
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Content Marketing
Why I Work for Free and Wil Wheaton May Be Incorrect
This post isn’t a debate, and I’m not trying to start an argument with Wil Wheaton and his post, you can’t pay your rent with the unique platform and reach our site provides. Wil Wheaton is an established brand with a significant following. He’s worked hard to develop his audience and community – hence the outcry and agreement with his…
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Social Media & Influencer Marketing
4 Ways You Can Use User-Generated Content to Foster Brand Loyalty
A customer-centric approach is the ultimate key to marketing success. And to stand out from the competition, businesses must implement methods encouraging client brand loyalty. When done right, it builds lasting customer relationships. Moreover, buyers believe that a specific brand fits their requirements and resonates with their values. User-generated content (UGC) is the ideal bridge between your brand’s repeat customers…
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Content Marketing
The Inbound Marketing Process
Impact Branding & Design has put together this beautiful infographic, The Inbound Marketing Process that sums up the inbound marketing process in 6 steps. Inbound marketing is a complex process – with many dependencies between channels, so it’s not easy to get a process simplified graphically like this. Inbound Marketing can be a very confusing and monumental process. Our goal…
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Marketing Infographics
Social Media As A Crisis Management Tool
We were ahead of our time! About 5 years ago, I partnered up with Adam Small and we built a cool text alert integration with WordPress. Our hope was that crisis management folks would buy in and use it… posting alerts and driving people back to a command center built on WordPress to get their information out. 5 years later…
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Content Marketing
Curata: Curate Relevant Content for your Business.
Curata is content curation software, assisting you to easily find, organize and share relevant content for your business. Content curation is the art and science of finding and sharing quality content on a specific topic. Curation helps you build an audience. You then have a larger group of people with whom to share your own content, and who can spread…
