This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Email Marketing & Automation
With Mailbox, I Might Make Inbox Zero
When I hear professionals like Michael Reynolds of Spinweb discuss Inbox Zero (reaching a point where you have no emails in your inbox), I quietly snicker and mumble “Your mother is a hampster, and your father smelt of elderberries!”. My inbox has over 3,000 messages. A couple months ago it was over 20,000 messages until I accidentally deleted 17,000. I…
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Sales and Marketing Training
The MarTech Optimization Playbook for Modern CMOs
Marketing technology (MarTech) is the marketing strategy of today’s leading companies. It’s the right move. MarTech has seen a significant jump in popularity as expansive data availability, new digital tools, and advanced analytics empower businesses to optimize customer engagement and drive targeted marketing strategies. However, many companies are significantly underutilizing the MarTech stacks. Even as they invest heavily in the…
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Content Marketing
Curata: Curate Relevant Content for your Business.
Curata is content curation software, assisting you to easily find, organize and share relevant content for your business. Content curation is the art and science of finding and sharing quality content on a specific topic. Curation helps you build an audience. You then have a larger group of people with whom to share your own content, and who can spread…
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Content Marketing
The Danger isn’t Attention, It’s Context
We had a fantastic interview with Mark Schaefer on our podcast about his post, How the physics of social media is killing your marketing strategy. Mark provides evidence that every company must be working on providing spectacular content, higher volumes of valuable content and delivering that content where the audience is. Some folks call this snackable content and some nuggets.…
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Content Marketing
Jamballa: Blogger Outreach for Brands
Blogger outreach can provide businesses with high quality reviews, product awareness and good brand perception, by being aligned with respected bloggers in your industry. Jamballa is a new service matching bloggers and brands together based on criteria they specify. This means bloggers are never hassled by products they are not interested in and businesses are only connected with bloggers who…
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Advertising Technology
Where are Retailers Spending Their Advertising Dollars?
It appears that some dramatic shifts are taking place on the retail front as it pertains to advertising. Digital technologies are offering measurable opportunities that are driving greater results – and retailers are taking note. I would not misinterpret these results as thinking it’s traditional versus digital marketing. It’s a matter of sophistication. Advertising on television, for instance, is growing in…
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Content Marketing
pCloud: Streamlining File Storage, Synchronization, and Collaboration For Teams
Organizations face numerous challenges when managing and securing their digital assets. From ensuring seamless collaboration among team members to protecting sensitive data from cyber threats, businesses need a reliable and efficient file storage and sharing solution. As companies increasingly rely on remote work and digital processes, a secure, scalable, and user-friendly cloud storage platform has become more critical. pCloud pCloud…
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Sales Enablement, Automation, and Performance
The Most Important Skill Salespeople Need to Learn
My wife finally had a chance to replace her 8-year-old laptop, which was starting to function more like a Brother word processor from the late 80s, only not as fast. It was a Dell with 512 MB RAM, and a 80 MB RAM hard drive. It was slow, unstable, and the crank-up handle had snapped off the front. She ended…
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Social Media & Influencer Marketing
What’s So Special About Social Media?
Last week, I mentioned that one of the reasons social media was failing many marketers was because we haven’t identified the magic algorithm. I still don’t think there is a magic algorithm… but after this week, I can point to one of the special traits of social media. It’s vulnerability. The next section is sort of personal… so if you…
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Analytics & Testing
The Secret Art of Digital Marketing
This infographic from Hostgator bounces around between advertising and promotion, tools and actual digital marketing events. SEO is a strategy, but Analytics isn’t a strategy – it’s a tool to help determine the strategy. Paid marketing is part of an overall strategy but not a strategy in and of itself. And conversion isn’t a strategy, it’s the result of a…
