This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Jamballa: Blogger Outreach for Brands
Blogger outreach can provide businesses with high quality reviews, product awareness and good brand perception, by being aligned with respected bloggers in your industry. Jamballa is a new service matching bloggers and brands together based on criteria they specify. This means bloggers are never hassled by products they are not interested in and businesses are only connected with bloggers who…
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Advertising Technology
Where are Retailers Spending Their Advertising Dollars?
It appears that some dramatic shifts are taking place on the retail front as it pertains to advertising. Digital technologies are offering measurable opportunities that are driving greater results – and retailers are taking note. I would not misinterpret these results as thinking it’s traditional versus digital marketing. It’s a matter of sophistication. Advertising on television, for instance, is growing in…
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Sales and Marketing Training
The MarTech Optimization Playbook for Modern CMOs
Marketing technology (MarTech) is the marketing strategy of today’s leading companies. It’s the right move. MarTech has seen a significant jump in popularity as expansive data availability, new digital tools, and advanced analytics empower businesses to optimize customer engagement and drive targeted marketing strategies. However, many companies are significantly underutilizing the MarTech stacks. Even as they invest heavily in the…
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Sales Enablement, Automation, and Performance
The Most Important Skill Salespeople Need to Learn
My wife finally had a chance to replace her 8-year-old laptop, which was starting to function more like a Brother word processor from the late 80s, only not as fast. It was a Dell with 512 MB RAM, and a 80 MB RAM hard drive. It was slow, unstable, and the crank-up handle had snapped off the front. She ended…
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Content Marketing
pCloud: Streamlining File Storage, Synchronization, and Collaboration For Teams
Organizations face numerous challenges when managing and securing their digital assets. From ensuring seamless collaboration among team members to protecting sensitive data from cyber threats, businesses need a reliable and efficient file storage and sharing solution. As companies increasingly rely on remote work and digital processes, a secure, scalable, and user-friendly cloud storage platform has become more critical. pCloud pCloud…
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Social Media & Influencer Marketing
What’s So Special About Social Media?
Last week, I mentioned that one of the reasons social media was failing many marketers was because we haven’t identified the magic algorithm. I still don’t think there is a magic algorithm… but after this week, I can point to one of the special traits of social media. It’s vulnerability. The next section is sort of personal… so if you…
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Email Marketing & Automation
Email Insights: How to Research Your Email Competition
When do your competitors send their emails? What do those emails look like? What kind of subject lines do they use? What are the most popular email newsletters in your industry? These are the kinds of questions that can be answered using Email Insights, a tool for email marketers to research the most popular email newsletters and/or your competition. Email…
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Analytics & Testing
The Secret Art of Digital Marketing
This infographic from Hostgator bounces around between advertising and promotion, tools and actual digital marketing events. SEO is a strategy, but Analytics isn’t a strategy – it’s a tool to help determine the strategy. Paid marketing is part of an overall strategy but not a strategy in and of itself. And conversion isn’t a strategy, it’s the result of a…
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Content Marketing
Our New Martech Zone Logo Unveiled for 2019
One area that I didn’t invest in branding was this site. While my company had a great logo that I love, and we work with all of our clients on their branding, I wasn’t available to work on the Martech Zone brand. The old M symbol was a slightly modified illustration I purchased hastily after switching the domain. It was…
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E-commerce and Retail
BuddyBoss: The Best WordPress Platform For Building An E-Learning Experience and Online Community
Creating vibrant, engaged communities or seamless learning platforms can be challenging. Whether it’s a business looking to foster deeper client relationships, an educator developing online courses, or a hobbyist building a space for like-minded individuals, you need tools that bring your vision to life—quickly and effectively. That’s where BuddyBoss steps in to bridge the gap. BuddyBoss BuddyBoss is a robust…
