This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Friendbuy: Drive ROI With Smarter Loyalty and Referral Tools
Customer acquisition costs are rising, competition in e-commerce is fierce, and retaining customers has never been more critical. Many brands find themselves spending heavily on ads, only to see diminishing returns, as customer churn erodes their profitability. To achieve sustainable growth, businesses need more innovative ways to both win new customers and maximize the value of existing ones. Friendbuy Friendbuy…
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What Works in Mobile Rich Media Advertising?
Mobile growth is unrelenting and indisputable. However, within the realm of mobile marketing strategies, the wave of high bandwidth smartphones are bringing some lucrative results when it comes to rich media advertising. This infographic from Celtra reflects engagement data from nearly 60 handset and tablet campaigns across 4 industries: entertainment, retail, finance and auto. Key metrics include: Engagement rates, expand…
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Water Torture – An Analytics Analogy Goes a Bridge Too Far
Data, like water, comes in many forms. The human mind has evolved to filter out most of the data that comes our way because there’s simply so much of it. When you open your eyes and ears, data is everywhere. The color of the wall, the sound of the air conditioning and the smell of your neighbor’s coffee are treated…
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VisualVisitor: Identify Anonymous Website Consumer and Business Website Visitors
Are you missing out on valuable leads hiding within your website traffic? Many businesses struggle to identify their anonymous website visitors, hindering their ability to nurture and convert them into customers effectively. Visual Visitor offers a solution to this challenge, providing a powerful platform that unveils the identity of those anonymous visitors and empowers businesses to turn them into qualified…
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Workamajig: Financial and Project Management for Creative Agencies
Workamajig is a web-based system for managing your advertising or marketing agency’s finances and client projects. More than 2,000 firms utilize their marketing management software for their in-house departments. Workamajig is a customizable, Web-based project management software that streamlines everything your agency does – from new business and sales leads to staffing and creative execution, all the way through a…
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Why Human Creativity Is the Most Critical Talent in the AI Age of Marketing
We’ve entered an era where artificial intelligence (AI) has drastically lowered the barrier to entry for marketing. What once required teams of analysts, copywriters, and designers can now be done in minutes by a solo operator with access to GenAI tools. Campaigns can be ideated, executed, and analyzed with unprecedented speed—and at a fraction of the cost. But this transformation…
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7 Lessons Learned in Promoting Your Writing
We were excited to book Jo-Anne Vandermeulen on our podcast but about 20 minutes in, our Internet access went down and we had to discontinue the show. It was disappointing since we were really getting great advice from Jo-Anne. Jo-Anne is a self-publishing promotions expert. After retiring as a teacher, she’s written a series of books… and in the process…
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Indy is StartUp Friendly
Douglas Karr, was one of four judges who helped us select the winning team from Startup Indy. In this interview he talks about why he was involved, and why it makes sense for tech firms to launch a startup here in Indianapolis. Douglas Karr on Judging at StartUp Weekend
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Peace be with You
1.webp” alt=”Earth” />I grew up Roman Catholic. To this day, my favorite part of mass was when everyone has to overcome their shyness, shake hands with their neighbor, and say, “Peace be with you.” The reply, “And also with you.” In Arabic, this is “As-SalÄmu Alaykum”. The reply, “Alaykum As-SalÄm”. In Hebrew, “Shalom aleichem”. The reply, “Aleichem shalom”. And then,…
