This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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E-commerce and Retail
The Top 5 Things that Kill Customer Loyalty
A story that I often share with companies is that I worked for a company that grew from a few employees to a purchase of billions of dollars – and the user experience was terrible. Sure, there were aspects of the system that were a competitive advantage… but for the most part, it was a nightmare. What grew the company…
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Analytics & Testing
Water Torture – An Analytics Analogy Goes a Bridge Too Far
Data, like water, comes in many forms. The human mind has evolved to filter out most of the data that comes our way because there’s simply so much of it. When you open your eyes and ears, data is everywhere. The color of the wall, the sound of the air conditioning and the smell of your neighbor’s coffee are treated…
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Advertising Technology
How to Make the Most of New AdWords Conversion Reporting
Which would you prefer: The attention-grabbing digital ad that attracts 1,000 website visits? Or the slow-performing one that’s received just 12 clicks so far? It’s a trick question. The answer is neither. At least, not until you know how many of those visitors converted. A super-targeted ad resulting in a dozen qualified conversion actions would be ten times more valuable…
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Social Media & Influencer Marketing
Consumer vs Business Behavior in Social Media
SurveyMonkey surveyed decision-makers in U.S. businesses with less than 1,000 employees and consumers to understand their use of social media, particularly Facebook, to interact. A SurveyMonkey online survey was used to collect and analyze the data, and the results were published: Marketing in a Digital World SMB & Consumer Survey Results, 2011. In total, 1180 small and medium-sized business (SMB)…
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Marketing Infographics
Top 20 Marketing Automation Solutions
Marketing automation is becoming a conversation we’re having with clients more and more each week. Today we discussed HubSpot (used by a customer), Act-On (which we implemented for two of our customers) and Optify with a client and I was just talking to the team last week about their success. It’s important to note that there’s really not one marketing…
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Email Marketing & Automation
Responsys Launches Interact Preference
As large marketing technology companies merge and acquire other applications into their product mix, there’s often a gap in the ability for the customer to set communication preferences. If you want email, you go to one site, if you want mobile alerts, another… if it’s SMS still another. According to Forrester, 77% of consumers want to be able to decide…
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Content Marketing
Overfuel: Dominate Local Search With Your Used Car Dealership and Unlock 49% More Leads
In the automotive landscape, used-car dealerships face unprecedented challenges. With over 70% of car research happening on mobile devices and consumers visiting just 1-2 dealerships before making a purchase, having a solid online presence is no longer optional – a superior digital customer experience (CX) is essential for survival. Until now, dealerships have struggled with slow websites, disconnected tools, and…
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Content Marketing
When Should You Be Redesigning Your Logo?
The team from Clear Designs have published this beautiful infographic with some thoughts around what you need to know about logo redesign, reasons why you should redesign, some do’s and don’ts of redesign, some logo redesign mistakes, and some feedback from industry experts. Three Four Reasons to Redesign Your Logo Company Merger – mergers, acquisitions, or company spin-offs will often…
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Marketing & Sales Videos
Tracx: Gain Insights, Grow Engagement, and Measure Impact With Your Social Enterprise
Enterprise corporations continue to unlock the potential of social media. Monitoring reputation, soliciting customer feedback, providing word-of-mouth marketing, promoting content and offers, educating and nurturing prospects and customers. Social media offers it all – acquisition, upsell, and retention. The velocity of information and the logic utilized to delegate social strategies in the enterprise requires a platform to monitor, measure and…
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Sales Enablement, Automation, and Performance
DemoChimp: Automate Your Demos
DemoChimp is currently in a closed beta but looking for organizations who are interested in using their service. DemoChimp personalizes product demos, increasing your website conversion rate and your demo-to-close ratio during the sales process, all while gathering product analytics. DemoChimp automatically configures a demo in response to each prospect’s unique needs, just like an expert salesperson. DemoChimp Features and…
