This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Develop Goals Before the Mobile App
The good folks at Webtrends (client) have released an incredible whitepaper from their Director of Mobile Analytics, Eric Rickson. Developing a Strategy for Mobile Maturity and Investment walks through key performance indicators in a mobile strategy. Beyond the topic of mobile analytics, one of the key paragraphs I found was: Too frequently, marketers skip the critical step of defining and…
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6 Simple Ways To Improve Your Content Marketing Impact
There are still companies out there that struggle with the strategy and resources necessary to produce effective content. And many of those companies don’t realize the return on investment that a content marketing strategy can bring because they either give up too soon or they don’t fully understand what to write, how to write it, and where to write it.…
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How AIO, Paid, and Organic Features Are Reshaping SERP Click Shares In 2025
Search engine results pages (SERPs) have undergone significant evolution in recent years. Where once ten blue links ruled, today’s search landscape is dominated by ads, featured snippets, AI overviews (AIO), map packs, and knowledge panels that push traditional organic listings further down the page. This evolution has profoundly affected how users interact with results—and how much visibility brands can claim…
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Share your Slides with Slideshare, Facebook and LinkedIn
One of the benefits of working with a company that specializes in blogging for SEO is that it gives us some inside connections to SEO experts who have accomplished quite a bit of testing and experimentation. Today I had a discussion with someone who recommended a couple social media sites that can actually assist with your Search Engine placement. Surprisingly,…
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A Comparative Analysis of Google and Facebook’s Privacy Approaches
Google and Facebook stand as titans, each wielding significant influence over the digital landscape. This may sound a bit negative, but I believe both companies have forgotten their core principles to be a valued asset to their consumers and they’re both just in a head-to-head battle for advertising dollars. Google has rich data across virtually every person and site on…
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The Internet Runs Better without Flash
1.webp” alt=”Flash Block” align=”right” border=”0″ />Steve Jobs was right. The first person who advised me to get a Flash blocker was Blake Matheny. Blake is one of the best engineers I’ve ever had the pleasure to work with – and I’ve worked with him both at Compendium and at ChaCha. You’d think that I would have listened to a guy…
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User Experience Is Designing for the Customer and Their Medium, Not Your Company
When developing a presentation, white paper, case study, website, or even a mobile application, one of the most common pieces of client feedback I received was that the final design didn’t align with what they had envisioned. My response, though straightforward, was intentionally crafted to reframe their perspective: We didn’t design it for you; we designed it for your audience.…
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This Single Aspect of Sales Could be Losing Your Company $4 Million Annually
We tend to talk about sales by the revenue produced, but not by the losses when it’s not going well. Sales is a blood sport at most companies and there seems to be little patience nowadays for sales professionals to ramp up, build relationships, and convert customers. The sales manager even has the unenviable position of having to motivate and…
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Using Digital Asset Management to Streamline Social Promotion
We have two clients right now that have millions of customers nationwide. The pressure to scale a social media strategy that promotes, reacts and responds to that size of network is no small undertaking – and truly impossible without the use of workflow and automation. What businesses don’t realize is that the curation and workflow tools to simplify the ability…
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Native Advertising in Context
It’s sometimes hard to keep up with all the marketing jargon these days, but here’s another one that you may begin hearing… native advertising. The term native advertising is getting considerable traction in the online advertising community, but its definition has been confusing until now. Native advertising is not advertorial. Instead, it contributes value to any page it graces by…
