This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
LinkedIn Gets Personal with its Storytelling
Of recent, I’ve been spending much more time on LinkedIn than other social media networks. I recently invested in a Premium account so that I could research who was reviewing my profile as well as improve the efficiency of networking with target organizations. The Premium account has the additional feature of an enhanced layout and a better view in search…
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Social Media & Influencer Marketing
Organic Social Media Reach Is Dead: How to Grow Your Following in 2025
Social media platforms have evolved into highly competitive spaces where only a fraction of accounts receive meaningful visibility. Platforms like Instagram, TikTok, YouTube, and Facebook prioritize content from top-performing creators, leaving most users with very little organic exposure. This dynamic has led many to recognize that a social media promotion service is no longer optional but necessary to grow a…
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Marketing Books
Can Social Media Cure Depression?
Mark Earl’s book, Herd, has been a tough read for me. Don’t take that the wrong way. It’s an amazing book that I found through Hugh McLeod’s blog. I say ‘tough’ because it’s not a 10,000 foot view. Herd (How to change mass behaviour by harnessing our true nature) is a complex book that thoroughly details a plethora of studies…
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Social Media & Influencer Marketing
Social Media Marketing is Failing
Last year, I wrote a post in response to Jonathan Salem Baskin, taking exception to his notion that Social Media could be dangerous for companies. (I actually agreed with him on many counts). This time – in my opinion – Mr. Baskin nailed it. Every company has been jumping on the social media bandwagon, increasing marketing spend in that arena,…
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Marketing Infographics
The Impending Mobile Data Spectrum Shortage
We may see some noticeable changes in the way that our mobile devices communicate in the next few years. Push technologies that are constantly communicating between servers and mobile devices are beginning to eat up the limited bandwidth we currently have. Some companies, such as AT&T are already capping packages. With movies going mobile, music streaming going mobile, and all…
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Marketing Infographics
How to Improve Your Facebook Page
Shortstack has used an Operation mentality — removing what doesn’t work and fixing what’s broken — as a helpful infographic to give your Facebook Page a checkup. Here’s a list of their tips on operate and improve your Facebook Page presence: To increase visibility, write a photo description for your cover photo that includes a CTA (to do this, just…
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Advertising Technology
What a Tangled Web Native Advertising Will Weave
I’m not sure if you’ve seen this video yet. It’s not safe for work but it’s absolutely hilarious regarding the topic of major newspapers and traditional news publications looking to increase revenue through the display of native advertising, also known as sponsored content. What is Native Advertising? Native advertising is an online advertising method in which the advertiser attempts to…
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Analytics & Testing
Over 20% of our Home Page Clicks Come from One Feature
We signed up for Hotjar and did some heatmap testing on our home page. It’s a fairly comprehensive home page with a lot of sections, elements, and information. Our goal isn’t to confuse people – it’s to provide an organized page where visitors can find whatever they’re seeking. But they’re not finding it! How do we know? Over 20% of…
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Artificial Intelligence
Can AI Truly Enhance Personalized Communication at Scale?
As brands adopt personalized communication, customers’ expectations continue to change dramatically. Consumers used to Netflix-like movie recommendations now expect similar experiences in the finance and healthcare sectors. Over 70% of today’s customers crave personalized interactions from brands. McKinsey In fact, personalization has become a matter of life or death for most businesses: Get it wrong and nearly 40% of your…
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Analytics & Testing
Create Tests Easily with Verify
While analyzing some real-time alerts today on marketing automation for our client, Right On Interactive, Marty Thompson came across a link to a testing site called Verify. It’s a very affordable testing site that has a ton of features and a very simple, intuitive interface for getting your designs, sites and layouts tested and capturing feedback. Here’s the Verify overview…
