This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Advertising Technology
What a Tangled Web Native Advertising Will Weave
I’m not sure if you’ve seen this video yet. It’s not safe for work but it’s absolutely hilarious regarding the topic of major newspapers and traditional news publications looking to increase revenue through the display of native advertising, also known as sponsored content. What is Native Advertising? Native advertising is an online advertising method in which the advertiser attempts to…
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Artificial Intelligence
Can AI Truly Enhance Personalized Communication at Scale?
As brands adopt personalized communication, customers’ expectations continue to change dramatically. Consumers used to Netflix-like movie recommendations now expect similar experiences in the finance and healthcare sectors. Over 70% of today’s customers crave personalized interactions from brands. McKinsey In fact, personalization has become a matter of life or death for most businesses: Get it wrong and nearly 40% of your…
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Mobile Marketing, Messaging, and Apps
Why Aren’t You Leveraging Mobile?
No, I don’t mean people driving billboards around town. I mean reaching consumers and clients via mobile phone. This is typically referred to as Mobile Marketing but I have seen a number of people calling it Mobile Advertising lately. There are a number of different forms of Mobile Marketing; SMS/Text Message marketing, mobile optimized web pages and mobile applications are…
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Analytics & Testing
Create Tests Easily with Verify
While analyzing some real-time alerts today on marketing automation for our client, Right On Interactive, Marty Thompson came across a link to a testing site called Verify. It’s a very affordable testing site that has a ton of features and a very simple, intuitive interface for getting your designs, sites and layouts tested and capturing feedback. Here’s the Verify overview…
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Content Marketing
Content 4.0 From Awesome to Many
I’m not sure that content is truly evolving as this Infographic would theorize, but I do believe that there’s incredible competition for great content and technology is evolving at a pace that requires businesses to invest in great content. Or… as Content 4.0 would define it… Awesome to Many! From Ignition 2012: A major land grab is occurring for the…
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Content Marketing
Growth Hacking for Content Marketing
One of the reasons why our agency isn’t a content shop is because the goal of online marketing isn’t to produce content, it’s to grow your business. We do produce content (mostly infographics and whitepapers) for clients, but clicking publish is just one step in a much larger strategy. Understanding who you’re writing to and what kind of content they’re…
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Email Marketing & Automation
You Might Need an Email Marketing Expert If…
No matter if employ an email marketing agency or in-house talent; this guide will help you to assess your current efforts and get more value from your email marketing.
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Content Marketing
MyCurator: Content Curation for WordPress
Content curation is becoming recognized as a key tool to provide fresh content for your blog, boost traffic and engage and retain your community. By curating content, you can filter, evaluate and analyze content published out on the web and leverage it for your own audience. We curate content daily on Martech – finding you the most relevant information that…
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Analytics & Testing
Decoding Google Analytics
For our clients that are investing in a paid analytics platform, there’s a great return on investment since they fully leverage the features and integration that those platforms offer above and beyond Google Analytics. That said, we don’t have anyone that’s NOT running Google Analytics as well, though. Why? Because Google Analytics has the unfair advantage of integration to Google+,…
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Social Media & Influencer Marketing
What a Day!
My daughter gave me a call today after receiving a package in the mail from Jones Soda. This company is incredible! As thanks for my work on a custom My Jones Music MP3 player skin, Jones sent out a thank-you package. Wow! It contained a sweatshirt, some bumper stickers, some other stickers, a keychain, lip balm, and a pin!!! I…
