This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
How to Fake the Numbers: Lessons from Twitter and Facebook
I once wrote a satirical post that 3.24% of Facebook users are dead. My point was pretty simple, Facebook continues to inflate their numbers by counting the number of total accounts rather than accounts with recent usage. On the Facebook advertising page, it states, “Reach over 350,000,000 active Facebook users.” Really? If I sign up for an ad, that ad…
-
Social Media & Influencer Marketing
Using Social Networks for CRM
According to Dr. Ivan Misner, the father of BNI, The best CRM application is the one you will use. This is a great way of saying that all the fancy CRM programs and features in the world will not make a difference if your software is too complex or no fun to use. For that reason, I know many people…
-
Content Marketing
Your Value Proposition Is NOT What You DO
My daughter is a recent graduate who is making waves in the public relations and event management space. I’m incredibly proud of her, and perhaps the best part of my week is when she stops by to “talk shop” with me. Kait recently shared that she’d learned about a company that was struggling to get traction despite some amazing work…
-
Content Marketing
The Strategies That Are Killing Your Content Marketing #CONEX
Yesterday I shared how much I learned about building ABM strategies at CONEX, a conference in Toronto with Uberflip. Today, they pulled out all of the stops by bringing in every marketing superstar the industry had to offer – Jay Baer, Ann Handley, Marcus Sheridan, Tamsen Webster, and Scott Stratten to name a few. However, the vibe wasn’t your typical…
-
Social Media & Influencer Marketing
Winday: How To Utilize a Marketing Gamification Platform For Acquisition, Upsell, Retention, and Data Capture
Let’s start off with some remarkable statistics regarding the challenges of acquisition and loyalty online: 75% of customers are ready to abandon their brand for a similar one. CapitalOne 60-80% of filled carts never get to the purchase stage. Baymard Institute Only 27% of customers will return to make a purchase from your business for the second time. Shopify Meanwhile:…
-
Paid and Organic Search Marketing
Agencies: Quit Wasting Your Clients’ Footer Powered By Links
Agencies and designers are typically diligent at adding their powered by to the footer of the sites and applications they build. Still, I’m surprised at how many don’t utilize that opportunity to gain some search engine ranking. When I explain search engine optimization and ranking to folks, I typically explain it this way: On-page Keyword Optimization – using keywords effectively…
-
Email Marketing & Automation
Don’t Put Email on the Back Burner!
In the last Delivra guest post for Martech, Neil included a survey asking you all what some of the main obstacles were that you were facing with your email programs. One of them was the lack of time to accomplish what was wanted. I completely understand being pressed for time; there never seems to be enough hours in the day!…
-
Analytics & Testing
Free Ebook: Listen Up! Social Listening for Smarter Business
Do they really like you? It’s not so hard to find out these days. Social listening is arguably the most significant technology to hit marketing since social media itself. Those of us with a traditional marketing background remember the days when understanding who your customer was and what they thought of you required polls, focus groups, and/or outsourcing tedious research…
-
Marketing Infographics
Twitter and Video, Like Peanut Butter and Jelly
Of course television is an established traditional medium, but when we add second screen behavior it seems to me that some social mediums are better than others. Between Facebook and Twitter, I see many more conversations happening within Facebook than on Twitter. But on Twitter, I see a lot more posts that may or may not illicit feedback. If I’m…
-
Analytics & Testing
Measuring Customer Engagement Real-Time via Voice Behavior Analytics
We just wrote about the importance of response times and the opportunity for your sales or customer service team to respond… and discussed the quality of their response as well. What if you could actually measure the impact of your conversations with your customers? It’s possible with Cogito Dialog. Cogito Dialog improves customer service agent performance by presenting them with…
