This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Content Marketing
Web Site Story
Leonard Bernstein is rolling over in his grave… but it’s still pretty funny.
-
Marketing & Sales Videos
How Comments Impact Search Engine Rank
Does commenting on other blogs help my search engine ranking? Google’s ranking algorithm weighs heavily on relevant links back to your site. Since links back to your site help, wouldn’t it make sense that commenting and leaving your links everywhere would benefit your site? Not exactly. In this recent video, Matt Cutts (Search Quality for Google) discusses the potential risks…
-
Marketing Infographics
Facebook Failures
Last week we shared Facebook’s Security infographic that showed the security measures and statistics that Facebook has developed and documented. It’s not all unicorns and rainbows, though! Facebook has had its share of embarrassments and reversals over the years. There’s no doubt Facebook gets a pass on many of their failures given the fact that they’ve achieved what no other…
-
Analytics & Testing
Website Privacy Standards
Marty and I were up at the Social Media Club in Chicago held by the good folks at Edelman. The topic was Transparency in Social Media and the panelists were Tom Chernaik, CEO of Cmp.ly, Michael Kiefer, GM at BrandProtect, Rich Sharp, SVP of Digital Health Group Edelman and Roula Amire, Managing Editor of Ragan.com. The discussion focused on the…
-
Content Marketing
Happy 4th of July! It Can Pay to be Patriotic on Social Media
In the United States, we’re celebrating Independence Day today… otherwise known as July 4th. Patriotism is one of those things that can attract a lot of attention and build brand equity. Social media, of course, is a channel that’s perfect for engaging your audience personally. Put the two together and you have a great chance to show your patriotism and…
-
Content Marketing
Mastering Cookie Settings in a Multi-Domain WordPress Setup
Properly configuring cookie settings is crucial for ensuring smooth functionality, security, and privacy compliance when running a WordPress website across multiple domains. In this article, we’ll explore why cookie settings are important in a multi-domain setup and how you can define them correctly in your WordPress configuration. Why Define Cookie Settings? Session Management: Cookies are vital in managing user sessions…
-
Advertising Technology
How bad DO sites overstate their number of visitors?
ComScore just released its White Paper on Cookie Deletion. Cookies are little files that web pages access to save information in for marketing, analysis, analytics, and to assist with user experience. For instance, when you check a box to save your login information on a site, it’s typically saved in a Cookie and accessed the next time you open that…
-
Marketing & Sales Videos
Resources versus Resourcefulness
I happened across a video of Tony Robbins at TED that was pretty inspiring. One of his lines really rang true with me personally: Resources versus Resourcefulness One of the most fulfilling jobs I ever had was being an Integration Consultant for ExactTarget. At the time, ExactTarget had a fairly limited application programming interface (API) but our clientele was growing…
-
Marketing Infographics
Using Social Media for Lead Generation
This infographic has some great stats but I don’t think it’s a deep evaluation of the total impact of social media. One example is the impact of social media on search engine results. If you have great content that’s shared a ton socially, the chances of more folks citing your content within their relevant content increases and; as a result,…
-
Analytics & Testing
61.5% of Your Traffic is NOT Human
Last March, Incapsula published a study that showed the majority of website traffic (51%) was generated by non-human entities, 60% of which were clearly malicious. Bad news… bot traffic is up and up tremendously. In fact, up to 61.5% of the traffic you’re seeing in Google Analytics wasn’t generated by a human at all, but a bot. This was a…
