This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Mobile Marketing, Messaging, and Apps
ATTN: Social Media Application Developers
Twitter. Facebook. LinkedIn. My blog. My company. Aside from those, I have a Google account. I have a gravatar account. I have a WordPress account. I have a Yahoo! account. I’m on Flickr. Delicious. Technorati. Ning. Before that there was MySpace. And AOL. Back in the day, I even had a Prodigy account. So here’s my question, since I’m absolutely…
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Email Marketing & Automation
Affordable Marketing Automation for Any Size Business
Marketing Automation is the name given to software platforms designed for marketing departments and organizations to simplify processes by automating repetitive tasks. One of those tasks is the ability to identify a visitor on your site, capture their information, and develop an ongoing communication strategy with them… accomplished with little or no resources using automation. According to the Aberdeen group,…
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Email Marketing & Automation
Stop Forwarding That Crap To Me
You have to love “Weird Al”. He hit an amazing chord with this song… I have several friends and family that somehow believe they’re duty on the Internet is to forward everything… without checking it for virii, without checking its validity on Snopes, or without wondering whether I’m too busy to view the 42 attached images of the rescued [insert…
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Email Marketing & Automation
Like Apples and Cheese, Email and Social Media Marketing
I love that quote from Tamsin Fox-Davies, Senior Development Manager at Constant Contact, describing the relationship between social media and email marketing: Social media and email marketing are like cheese and apples. People don’t think they go together, but they’re actually perfect partners. Social media helps extend the reach of your email campaigns and can build your mailing. Meanwhile, good…
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E-commerce and Retail
Go Big with a Triggered Email Strategy to Drive Sky-High ROI
Triggered emails are a great way to engage customers and drive sales, but misconceptions about what constitutes a trigger and how to implement them keep some marketers from taking full advantage of the tactic. What is a Triggered Email? At its most basic level, a trigger is an automated response, like an auto-generated birthday greeting from Google. This leads some…
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Customer Data Platforms
Prioritizing User Privacy in Platform Development and Licensing: A Guide for Leaders in Marketing and Technology
Digital privacy concerns are at the forefront of consumers’ minds. Whether you’re a solutions provider, MarTech professional, or business… we all play a pivotal role in shaping the ethical landscape of platform development as it concerns privacy. As our industries fail to respect the rights of our users, there’s more and more pressure to legislate consumer protections with the government,…
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Artificial Intelligence
The Evolution of Tech: Key Innovations to Watch in 2025
By 2025, you’ll see transformative tech reshaping industries, with AI enhancing productivity and innovation. Quantum computing will revolutionize fields like cryptography and drug discovery, while 33% of tech organizations dive into quantum initiatives. 5G’s global reach will support 32 billion IoT devices, driving data-driven opportunities. This connectivity extends to advancements in streaming services like IPTV Canada, offering seamless, high-quality access to entertainment through enhanced…
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Content Marketing
The Blogging Triangle: 3 Elements of Success
I’ve been working on my presentation on Corporate Blogging this week. The book discussion today regarding Digital Aboriginal really sparked both my enthusiasm and my thoughts on what my theme should be. Though I’m going to discuss the advantages and disadvantages of Corporate Blogging, my expectation will be that most people there will want to blog. I don’t want to…
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E-commerce and Retail
Consumers Do Not Buy Perfection Anymore
One of the most wonderful transformations that I believe social media has brought about is the destruction of the perfect brand. No longer do consumers expect perfection… but we do expect honesty, customer service, and fulfillment of any promises a company set expectations for. In a client luncheon last week at Bitwise Solutions, President and CEO Ron Brumbarger told his…
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Content Marketing
You Are Not the Fortune 500
Roger Yu of USA Today just wrote an article a few days ago on companies abandoning blogging: With the emergence of social media, more companies are replacing blogs with nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter. The entire article is fairly balanced… but the data may be a bit misrepresentative of all corporations. First,…
