This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Does Keeping Up Mean Staying Home?
I love music, but I’ve not been to a concert in years. I love sports, but I’ve not played in years (and my girth is beginning to show it). I love great food, but I eat garbage. I love theater, but haven’t seen a show since I lived in Denver. I love going out for a beer, but I’ve only…
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Content Marketing
Ads on the Home Page?
Perception is reality. I’ve always believed that, to some extent, that this true. The perception of the employee is the reality of what kind of company or boss they work for. The perception of the market is how the stock responds. The perception of your customer is how successful your company is. The perception of a blog’s success is how…
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Content Marketing
Power Your Online Marketing with CDNify
We’ve all been there haven’t we. Toiling away on your client’s marketing campaign, doing crazy hours and multi-tasking like the best of them. Trying your best to make sure everything is in place, so that things run as smoothly as possible when you go live. I’ve certainly been there and I’ve lost track of the amount of hours I’ve spent…
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Marketing Infographics
What is Mobile Marketing Automation?
Mobile Marketing Automation (MMA) has emerged as a transformative force for businesses seeking to bridge the gap between marketing and sales, while delivering timely and personalized messaging to their prospects. By enabling marketers to deliver content and offers based on behavior, timing, and preferences, MMA not only increases engagement but also boosts conversion rates. Marketers often face significant challenges with…
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Analytics & Testing
Top 5 Digital Customer Experience Metrics to Monitor
64% of US customers say good CX has more impact on them than great ads. PwC research Great customer experience (CX) can turn one-time customers into passionate advocates. The bad news is that you do not have many chances to make it right. A single negative experience is enough for 17% of consumers to walk away from you for good.…
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Email Marketing & Automation
Is a Visual Business Plan Right for You?
Until now, I’ve started (but never finished) dozens of classic business plans. So I usually just wing it with a "business outline", but secretly wish I had taken the time to map out my long and short terms strategies in greater detail. So this time I've drafted a visual business plan.
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Analytics & Testing
Perfect Data is Impossible
Marketing in the modern era is a funny thing; while web based marketing campaigns are much easier to track than traditional campaigns, there is so much information available that people can be paralyzed in a quest for more data and 100% accurate information. For some, the amount of time saved by being able to quickly find out the number of…
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Content Marketing
Web Testing, Browsers and Resolutions
The team over at Webby Monks have put together this helpful website testing ionfographic (Click through for an interactive infographic). The infographic defines must test browsers, their Operating Systems and resolutions. Here are some associated stats highlighted in the infographic: Mobile Internet Browsing has surpassed 24% share worldwide Windows 7 remains to be the most popular desktop OS with around…
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Content Marketing
Something Smells with WordPress Plugin Ratings & Reviews
Contributing to the open source movement can be amazing, but this week wasn’t one of those times. We’ve been contributing to the WordPress community for a decade now. We’ve built countless plugins. Some have been retired, and others have incredible exposure. Our Image Rotator Widget plugin, for example, has been downloaded over 120,000 times and is active on over 10,000…
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Content Marketing
Direct Mail that Works!
I’ve been meaning to write about this since before the New Year but I had to get the ‘ol scanner out to pull together these images of some direct mail I’ve received recently. The bottom line is that some direct mail still works. Here are 3 examples: Jack Hayhow sent me his book, The Wisdom of the Flying Pig. I…
