This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Customer Data Platforms
Prioritizing User Privacy in Platform Development and Licensing: A Guide for Leaders in Marketing and Technology
Digital privacy concerns are at the forefront of consumers’ minds. Whether you’re a solutions provider, MarTech professional, or business… we all play a pivotal role in shaping the ethical landscape of platform development as it concerns privacy. As our industries fail to respect the rights of our users, there’s more and more pressure to legislate consumer protections with the government,…
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Content Marketing
The Blogging Triangle: 3 Elements of Success
I’ve been working on my presentation on Corporate Blogging this week. The book discussion today regarding Digital Aboriginal really sparked both my enthusiasm and my thoughts on what my theme should be. Though I’m going to discuss the advantages and disadvantages of Corporate Blogging, my expectation will be that most people there will want to blog. I don’t want to…
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E-commerce and Retail
Consumers Do Not Buy Perfection Anymore
One of the most wonderful transformations that I believe social media has brought about is the destruction of the perfect brand. No longer do consumers expect perfection… but we do expect honesty, customer service, and fulfillment of any promises a company set expectations for. In a client luncheon last week at Bitwise Solutions, President and CEO Ron Brumbarger told his…
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Email Marketing & Automation
Affordable Marketing Automation for Any Size Business
Marketing Automation is the name given to software platforms designed for marketing departments and organizations to simplify processes by automating repetitive tasks. One of those tasks is the ability to identify a visitor on your site, capture their information, and develop an ongoing communication strategy with them… accomplished with little or no resources using automation. According to the Aberdeen group,…
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Content Marketing
MeetingHero: An App for Meeting Productivity
Marketers have meetings all the time as do agencies… meetings are the lifeblood of ideation and planning. But meetings can be terribly unproductive as well. While many people want meetings all the time, I often resist. Meetings are taxing and expensive. Sometimes fear spurs a meeting where people just want to cover their butt. Other times, meetings produce a ton…
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Artificial Intelligence
The Evolution of Tech: Key Innovations to Watch in 2025
By 2025, you’ll see transformative tech reshaping industries, with AI enhancing productivity and innovation. Quantum computing will revolutionize fields like cryptography and drug discovery, while 33% of tech organizations dive into quantum initiatives. 5G’s global reach will support 32 billion IoT devices, driving data-driven opportunities. This connectivity extends to advancements in streaming services like IPTV Canada, offering seamless, high-quality access to entertainment through enhanced…
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Content Marketing
You Are Not the Fortune 500
Roger Yu of USA Today just wrote an article a few days ago on companies abandoning blogging: With the emergence of social media, more companies are replacing blogs with nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter. The entire article is fairly balanced… but the data may be a bit misrepresentative of all corporations. First,…
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Content Marketing
Power Your Online Marketing with CDNify
We’ve all been there haven’t we. Toiling away on your client’s marketing campaign, doing crazy hours and multi-tasking like the best of them. Trying your best to make sure everything is in place, so that things run as smoothly as possible when you go live. I’ve certainly been there and I’ve lost track of the amount of hours I’ve spent…
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Does Keeping Up Mean Staying Home?
I love music, but I’ve not been to a concert in years. I love sports, but I’ve not played in years (and my girth is beginning to show it). I love great food, but I eat garbage. I love theater, but haven’t seen a show since I lived in Denver. I love going out for a beer, but I’ve only…
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Email Marketing & Automation
Is a Visual Business Plan Right for You?
Until now, I’ve started (but never finished) dozens of classic business plans. So I usually just wing it with a "business outline", but secretly wish I had taken the time to map out my long and short terms strategies in greater detail. So this time I've drafted a visual business plan.
