Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Customer Data PlatformsBuyers Are Underwhelmed By B2B E-Commerce Personalization

    Why Buyers Are Underwhelmed by B2B E-Commerce Personalization (And How To Fix It)

    Customer experience has long been, and continues to be, a top priority for B2B businesses on their journey toward digital transformation. As part of this shift toward digital, B2B organizations face a complex challenge: the need to ensure both consistency and quality across the online and offline purchase experiences. Yet, despite organizations’ best efforts and sizable investments in digital and…

  • Content Marketingdirect mail

    Direct Mail that Works!

    I’ve been meaning to write about this since before the New Year but I had to get the ‘ol scanner out to pull together these images of some direct mail I’ve received recently. The bottom line is that some direct mail still works. Here are 3 examples: Jack Hayhow sent me his book, The Wisdom of the Flying Pig. I…

  • E-commerce and Retailpre purchase tablet habits

    Pre-Purchase Habits of Shoppers

    The other night I had my shopping cart full on Apple.com with a brand new MacBook Pro with retina display. My finger literally hovered over the purchase button. My current MacBook Pro is still a great machine but it’s really starting to feel slow compared to all the new Macs coming out. At the time, I was watching a television…

  • Social Media & Influencer MarketingDepositphotos 18642397 s

    I’m getting tired of FPAM

    If you’re on Facebook, you’re getting FPAM’d, aren’t you? It sounds pretty funny, but it’s not. I think that’s what I’m going to start calling it… FPAM = Facebook Spam. My email inbox is full of friend invites, real event invitations, virtual friend invitations, my friends have questions to ask me, I should install this Facebook application, I should be…

  • Paid and Organic Search Marketingtourism travel

    Putting a Value on Social Media with Tourism

    Pat Coyle and I met with the great team at the Indiana Office of Tourism today. The team has been recognized as the top tourism office in the country for adopting social media strategies – and it’s working. Pat and I will be speaking in September to over 55 visitor bureaus from all over the state and met with the…

  • WordPress Plugin: Blogging Checklist

    Back at BlogIndiana 2010, we did a soft launch for WordPress plugin to help increase employee productivity. It’s called Blogging Checklist, and it’s based on the unbelievably simple and yet astounding power of a checklist. Blogging Checklist is just what it sounds like: it creates a bunch of checkboxes for you to use when writing a blog post. Sure, you…

  • E-commerce and Retailsocial gifting wish

    Social Gifting and Wish Lists

    One trend in e-commerce that’s arriving is the ability to collaboratively purchase gifts. While we do it with charity raises, now you can get together with friends and raise money to purchase a more expensive gift for a friend. It’s a great idea and one that will drive larger purchases online. Countmein is such an application: A whopping $244 bucks,…

  • Content MarketingBest IT Model

    What is the Best IT Environment for My Business?

    One of the most important aspects of protecting our business in the digital age is having an established, managed IT solution in place. But, what’s the best option for your business? Honestly, it depends on the size of your business, if you want to hire an internal IT team, and how much control you want over your data. For a…

  • Analytics & Testinganalytics statistics

    You’re Not the Only One Struggling with Analytics

    We’ve provided the definition of analytics as well as listed out all of the online marketing analytics you can find to assist you with measuring the impact of your marketing strategies. As you can see by some of the statistics below, though, marketers continue to struggle with their analytics options and results. I believe the core of this is that…

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