This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Paid and Organic Search Marketing
Here’s What We Did to Triple Organic Traffic
The last year has been one where we’ve been working tirelessly on clients… so much so that we’ve often ignored our own back yard. Martech Zone is a significant publication with a few thousand blog posts over ten years. We’ve migrated hosting, changed themes several times, modify our plugins all the time, and have had incredible ranking at times and…
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Content Marketing
The Intangible Value of Brand: Beyond Data-Driven Attribution
The allure of data-driven attribution models and performance marketing metrics is undeniable. However, as the recent Nike case study illustrates, an overreliance on these approaches can potentially undermine a brand’s long-term value and market position. This article explores the challenges of quantifying brand value and the importance of balancing data-driven marketing with strategic brand-building efforts. The Challenge of Quantifying Brand…
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Content Marketing
Should Web 2.0 Design be Scrapped?
Elliot Jay Stocks is putting out the battle cry for designers… abandon the Web 2.0 look and fight your clients who push for it. NOTE: Be sure to visit Elliot’s site, the design is absolutely stunning. I disagree with Elliot that it should be destroyed. Working in the Marketing field, you recognize that there is a herd mentality to design.…
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Content Marketing
Single-Tasking Tools
Douglas Karr must have been tapping into my brain when he wrote How to Single-Task. I’ve been thinking a lot about this whole multi-tasking thing, about how constant hopping from tidbit to tidbit and doing more than one task at once feels like it’s actually robbing me of time (and making me feel kind of stupid). When I’m writing reports,…
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Content Marketing
e-Reading on the Rise
We’ve written about utilizing e-books for marketing in the past, but new statistics shed light on the continued growth of tablets and e-Reading trends. People who own e-readers are reading more than they might otherwise, as reflected in rising e-book sales. As a result, e-reader sales continue to increase. According to one study conducted in early 2012, 13% of those…
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Sales Enablement, Automation, and Performance
Why Isn’t Your Sales Rep on Social?
At a recent conference, we found one of our clients skillfully networking and working the room. They were doing a fantastic job and garnering some good leads despite a luke warm attendee list at the conference. When Marty spoke with them, he noticed that they didn’t have any social information for him to connect with the sales people online. After…
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Paid and Organic Search Marketing
Develop Your Social Resume
In our industry, a social resume is a requirement. If you’re a candidate looking for a job in social media, you better have a great network and online presence. If you’re a candidate looking for a job in search engine optimization, I better be able to find you in search results. If you’re a candidate looking for a content marketing…
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Marketing Infographics
10 Steps to Brilliant Social Customer Service
We’ve written about the growth of social customer service in the past, and we continue to push our clients in that direction. Social customer service is an expectation of your customers and a fantastic opportunity for your marketing efforts. What’s better than helping a customer in the public spotlight where everyone can see how great a company you are? The…
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Marketing Infographics
Responsive Design, Getting it Right
According to Wikipedia, responsive design is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). Responsive design is becoming very popular since it doesn’t require the designer to generate multiple interfaces to…
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Analytics & Testing
Mastering Conversion Metrics for Business Blogging: A Comprehensive Guide
Understanding and tracking conversion metrics is essential for gauging the success of your content marketing efforts. Conversion metrics help you determine how effectively your blog posts drive desired actions, such as subscriptions, demo requests, event registrations, consultations, or product purchases. In this comprehensive article, we will explore direct and indirect attribution, the journey visitors take, and how to monitor these…
