This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Infographics
10 Steps to Brilliant Social Customer Service
We’ve written about the growth of social customer service in the past, and we continue to push our clients in that direction. Social customer service is an expectation of your customers and a fantastic opportunity for your marketing efforts. What’s better than helping a customer in the public spotlight where everyone can see how great a company you are? The…
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Sales Enablement, Automation, and Performance
Why Isn’t Your Sales Rep on Social?
At a recent conference, we found one of our clients skillfully networking and working the room. They were doing a fantastic job and garnering some good leads despite a luke warm attendee list at the conference. When Marty spoke with them, he noticed that they didn’t have any social information for him to connect with the sales people online. After…
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Content Marketing
Inbound Marketing Explosion
As an inbound marketing agency, we think it’s exciting to be agents on the front side of the incredible change in the agency industry. From vendors to designers, everyone is paying much more attention to the big picture of online marketing rather than working in silos or comfort zones. Working across mediums provides greater results… but it’s not easy! Marketing…
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Analytics & Testing
Mastering Conversion Metrics for Business Blogging: A Comprehensive Guide
Understanding and tracking conversion metrics is essential for gauging the success of your content marketing efforts. Conversion metrics help you determine how effectively your blog posts drive desired actions, such as subscriptions, demo requests, event registrations, consultations, or product purchases. In this comprehensive article, we will explore direct and indirect attribution, the journey visitors take, and how to monitor these…
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Content Marketing
WPCode: Simplify, Speed Up, and Secure Your WordPress Customizations
Customizing a WordPress website to meet unique needs can be challenging, especially for those without extensive coding experience. Traditionally, this process involves editing theme files directly—a risky approach that can introduce errors or get wiped out during updates, or installing multiple plugins, often leading to performance slowdowns and compatibility issues. WPCode Enter WPCode, a powerful and user-friendly WordPress plugin that…
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Marketing Infographics
Responsive Design, Getting it Right
According to Wikipedia, responsive design is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). Responsive design is becoming very popular since it doesn’t require the designer to generate multiple interfaces to…
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Paid and Organic Search Marketing
Here’s What We Did to Triple Organic Traffic
The last year has been one where we’ve been working tirelessly on clients… so much so that we’ve often ignored our own back yard. Martech Zone is a significant publication with a few thousand blog posts over ten years. We’ve migrated hosting, changed themes several times, modify our plugins all the time, and have had incredible ranking at times and…
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Paid and Organic Search Marketing
Develop Your Social Resume
In our industry, a social resume is a requirement. If you’re a candidate looking for a job in social media, you better have a great network and online presence. If you’re a candidate looking for a job in search engine optimization, I better be able to find you in search results. If you’re a candidate looking for a content marketing…
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Social Media & Influencer Marketing
Visibility and Rewards through Influence
Congrats to our friend, Mark Schaefer, who was recently interviewed on CBS about his new book, Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing. We had an incredible interview with Mark Schaefer a couple weeks ago on our radio show. One of the keys in the interview that I really appreciate is Mark’s encouragement that…
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Content Marketing
Single-Tasking Tools
Douglas Karr must have been tapping into my brain when he wrote How to Single-Task. I’ve been thinking a lot about this whole multi-tasking thing, about how constant hopping from tidbit to tidbit and doing more than one task at once feels like it’s actually robbing me of time (and making me feel kind of stupid). When I’m writing reports,…
