This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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The Secret of the Software Industry
It’s an exciting time to be in the software industry. With the dot com boom and bust, and now “web 2.0” and social networking in the mainstream, we’re still in our infancy but growing up. On a grade level, I’d say we’re probably around the 9th grade. We’re still uncomfortable in our skin, we get excited by the the software…
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Mobile Marketing, Messaging, and Apps
The iPad Hype… Why You’re Next
We had a couple folks complain that the blog had an issue on the iPad where they actually couldn’t read the posts. This was about the tenth person that complained about our blog and the iPad so I finally broke down and we purchased a few. One is for me, one for Stephen, our developer… and the other one is…
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E-commerce and Retail
4 Keys to a Successful Mobile Campaign
The folks at Milo have done it again with this infographic, providing evidence that the low cost and great return on mobile marketing campaigns should be a strategy in everyone’s small business. Today, 46 percent of all U.S. adults own a smartphone, and more than half of them use the device to shop online. While these mobile consumers are browsing…
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Content Marketing
Stop Hiding the Most Important Feature of Your Web Presence
More often than not, when I visit a corporate web site, the first thing I look for is their blog. Seriously. I don’t do it because I wrote a book on corporate blogging, I’m truly seeking to understand their company and the people behind it. But I often don’t find the blog. Or the blog is on a separate domain…
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Customer Data Platforms
Comparing VPS with storage to Other Hosting Types: What Should You Choose for Your Business?
Every business that deals with large volumes of data faces the challenge of choosing the optimal hosting solution. The right hosting plan can significantly impact business efficiency and resource savings. That’s why more and more companies are turning to VPS with storage — an ideal solution for storing large amounts of data, combining speed, security, and flexibility. Table of ContentsComparison of VPS…
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E-commerce and Retail
Persuva: Create Winning Dropshipping Pages in Under 5 Minutes
For dropshippers, the clock is always ticking. You discover a promising product, run ads, and hope your page converts—only to end up burning through your budget. Building optimized pages manually takes hours, and hiring a designer or copywriter? That’s expensive and time-consuming. What if you could go from a product idea to a live, high-converting page in under 5 minutes?…
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Social Media & Influencer Marketing
Recognizing Opportunity And Building Your Brand’s Foundation in Social Media Today
This afternoon I presented with a regional law firm on Social Media. It was great to see an organization with the foresight to expose its employees to new media. The world is changing, but there’s still a misnomer out there that social media is what the young folks are doing and is still not getting taken seriously. The Newspaper Industry…
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Social Media & Influencer Marketing
What We Can Learn from Kanye, Taylor and Beyonce
Today I spoke to a group of CIOs at a Technet event. As I was preparing for the speech and tailoring my presentation for the group, I really wanted to hit the message home that the days of control are behind us. Our job now as technologists and marketers is to enable the technology and leverage it to influence others.…
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Email Marketing & Automation
Words to Avoid in Emails
I felt a little better about my own email habits after reading seeing this infographic from Boomerang. The average email user receives 147 messages every day, and spends more than 2 and a half hours on email per day. While I love email as a medium and we work to integrate it as a strategy with all of our clients,…
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Analytics & Testing
Building Your Business Through Listening Online
We’re on site in Tennessee with a company we’re assisting through a strategic branding partner, Thaddeus Rex. Wonder Laboratories is an American company that manufactures and distributes nutritional supplements and vitamins. Wonder Laboratories has been around for over 25 years – starting with catalog sales and now moving online. The venture is a personal one for the owners of the…
