This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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You Are Not Your User
If you are an expert in your business, you know more than almost anyone about what you do and about the details of your product. Your product, by the way, can be a service, a website, or a tangible good. Whatever constitutes your product, you can likely see your expertise and genius in every part of it. The problem is…
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Don’t forget online in your offline marketing!
Online consumer behavior is becoming invaluable to online marketers, but has been primarily missed with respect to offline entities. Many companies who have retail stores, as well as online stores, treat the two audiences separately, missing an excellent opportunity to target and track the other. Advanced analytics applications such as WebTrends, Coremetrics, and Omniture have largely been treated as reporting…
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4 Keys to Making Your Social Video Strategy a Success
We’ve shared a great infographic on the starter guide for social video, now here’s a great infographic from The Media Octopus on tips for leveraging social video for your brand. There has never been a better time for a brand to invest in creating and distributing content that causes people to laugh out loud, tingle with anticipation or feel the…
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The Business of Social Networks
David Silver, a venture capitalist who specializes in social networks, wrote The Social Network Business Plan: 18 Strategies That Will Create Great Wealth. I’ve been reading through the book with interest – since I’m a co-founder of Smaller Indiana and owner of a social network for Navy Veterans. The two networks have very different business models and goals. Pat Coyle…
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The Secret of the Software Industry
It’s an exciting time to be in the software industry. With the dot com boom and bust, and now “web 2.0” and social networking in the mainstream, we’re still in our infancy but growing up. On a grade level, I’d say we’re probably around the 9th grade. We’re still uncomfortable in our skin, we get excited by the the software…
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Who Owns Your Corporate Twitter Followers?
Pretty interesting account on the New York Times of how Phonedog is suing a previous employee to gain access to the Twitter followers on the account he set up as part of their social media outreach. By current employment standards in the country, I suppose PhoneDog is fully within their rights… the work you do on company time is typically…
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I Could Be All Yours for Today’s Low, Low Price of…
The content on my site hasn’t been especially strong in the last week – sorry if any of you are disappointed. I’ve been pretty busy developing a handful of applications at home. What I’m not making up in content, I hope to make up in some plugins. At work, we’re preparing for a major software release and I’ve got a…
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Review Me! Blogging for Dollars
Sponsored Post: ReviewMe When PayPerPost and ReviewMe first popped up on, I was pretty disappointed. I really felt as though ‘blogging for dollars’ was going to take a turn for the worst. Tonight I noticed a few posts on other blogs that ReviewMe was actually utilizing their own system to pay bloggers to review themselves. It caught my attention so…
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MassiveImpact: A Cost Per Action Mobile Ad Network
Views, impressions, clicks… I seriously wonder why we still measure and advertise based on these metrics. MassiveImpact is a mobile ad network reaching more than 1 billion mobile internet users from 190 countries and they don’t. They use CPA, or cost per action, to determine their ad pricing. That’s right… you only pay when there’s an actual conversion! This means…
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Is Your Business Making Any of These Common Social Media Mistakes?
Since social media strategies continue to evolve, the analysis tools are improving, and I continue to be surprised by what works and what doesn’t work – I often don’t tell people they’re doing something wrong on social media. What may be a mistake on my timeline may be a great strategy on yours. It depends largely on what your audience…
