This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Helping Martin Luther King, Jr. through SEO? Geeks strike back!
Fascinating! Geeks strike back! How? It appears there is a website that is ranked incredibly high for people searching for information on Martin Luther King, Jr.. Rather than simply blast the site, raise attention, and actually draw more visitors to it, through the magic of Search Engine Optimization, we can all simply put a blog entry up that will improve…
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Your Social Media Marketing requires Images
The power of social media is the ability of your audience or community to echo your message to extend its reach. For marketers, the skillset they need to master is the ability to ensure they utilize messages that are remarkable. Recognizing that images significantly increase the chances of your message being shared means that your social media marketing efforts must…
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Side With Your Customers
On a recent call to a major telecom company, which I won’t mention (their logo looks like a blue death star), I was infatuated with my customer service representative (CSR). Shocking, I know. Throughout the call, she actually listened to what I wanted, and she said things like, “This is the deal that most of my customers like,” “Let me…
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Online Marketing: How Easy Is It To Do Business With You Online?
When’s the last time you tested your website to ensure every means of contact or conversion worked seamlessly? This week, I was trying to make contact with a company I wanted to do business with. Their site had only one option, a form on their contact page. Unbeknownst to them, though, the form tool they used was just an empty…
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Great Ideas Don’t Matter
1.webp” class=”s3-img” border=”0″ alt=”broken-bulb.jpg” align=”right” style=”alignright” /> Working with successful entrepreneurs the last few years has been an eye-opener for me. I’ve always been an idea guy, but watched as others executed on those ideas and became much more successful than I am. Compendium is one of those amazing ideas – and now it’s a company that’s doubling in size…
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Social Sharing Button Playground
What good is your content without enabling the ability for that content to be shared? I’m always surprised when I read an amazing page and there’s either no sharing buttons or it works improperly. If I click a share button and the title and description don’t come up, I’m typically too busy to make an edit and push it out…
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Am I The Only One That Still Loves Creative Marketing?
I was driving on the West Side of town, looked over at a billboard, and there was a billboard for tools. Instead of the billboard being a typical ad, the advertisement went all the way to the ground. An arm ran up the post and the actual tool was in the billboard area. It looked as though the arm was…
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What We Can Learn from Kanye, Taylor and Beyonce
Today I spoke to a group of CIOs at a Technet event. As I was preparing for the speech and tailoring my presentation for the group, I really wanted to hit the message home that the days of control are behind us. Our job now as technologists and marketers is to enable the technology and leverage it to influence others.…
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Real-Time Publishing and Search
Real-time… it’s becoming quite an important element. Webtrends has released real-time search combined with alerts. PubSubhubbub is emerging for blogs to push their feeds rather than have them retrieved. Search reaction time is shrinking… people are expecting answers to questions that have only been asked a few minutes ago. For publishers, the challenge is to react when news happens and…
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Firefox 3 Review, Robots, Add-ons and Tweaks
It’s the second day with Mozilla Firefox 3 and I’ve already dislodged Safari from my dock. The browser is quite fast (I’m guessing until all my popular add-ons and a few security updates arrive). I believe it’s worth the upgrade and I can wait a few days until the add-ons are up to speed. 1.webp” alt=”” title=”Firefox 3 Buttons” width=”457″…
