This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Advertising Technology
MassiveImpact: A Cost Per Action Mobile Ad Network
Views, impressions, clicks… I seriously wonder why we still measure and advertise based on these metrics. MassiveImpact is a mobile ad network reaching more than 1 billion mobile internet users from 190 countries and they don’t. They use CPA, or cost per action, to determine their ad pricing. That’s right… you only pay when there’s an actual conversion! This means…
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Social Media & Influencer Marketing
The Power of Exceptional Customer Service: Building Reputation and Driving Business Growth
Businesses often focus heavily on sales, marketing strategies, viral content, and online presence to attract customers. However, one fundamental aspect that can significantly impact a company’s reputation and success is often overlooked: simple customer service. This article explores how great customer service can make or break your online reputation and provides insights on leveraging it to drive business growth. The…
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Content Marketing
RSS: Make your Feed Link Obvious
With the advent of new browsers, I was not too concerned about putting my RSS link within the content of my site. I’m starting to rethink that. If you weren’t already aware, these new browsers can automatically detect an RSS feed as long as it’s identified within the header of the page. Clicking on the RSS symbol results in you…
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Content Marketing
SPAM of the Day
Even with all the SPAM filters in the world, I still get SPAM. I hate SPAM, but I have to admit one of my guilty pleasures as I scan through the SPAM, I tend to read some. I quickly scan them to try to identify things that were caught by the filter that were valid comments. Every once in a…
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SOAP’d: Scratch One Another Program
I signed up for the Scratch One Another Program last week and already received a fantastic review of my blog by William Tully. It’s apparent that William really took some time and wrote a fantastic review of my blog. I absolutely appreciate and respect his opinion – and agree with his assessment… now it’s simply a matter of when and…
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Content Marketing
Squeeze In Some New Visitors with Tynt
Everyone is looking for ways to fully leverage their content, the Martech Zone isn’t any different. Many of your readers will read your content and then copy and paste snippets to send along to others or embed it into their own posts. Tynt is a service you can easily embed that detects the copy and adds your URL to the…
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Analytics & Testing
Increase Traffic by Optimizing Publish Times
As we continued to work to increase traffic the last year, one of the areas we took a good look at was the time of day that we were publishing blog posts. A mistake that many people make is simply looking at their traffic by hour and utilizing that as a guide. The problem is that viewing traffic by hour…
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Marketing Books
Free Ebook: Are You Playing the Numbers Game?
We’ve written about how impressed we were with EveryoneSocial to encourage your employees to promote your brand socially. After doing the post, the team there reached out and interviewed me regarding my experience with social media. They took the results of that interview and developed a beautiful ebook that you can download from their site. It’s not beautiful because my…
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Content Marketing
Don’t be a Punk, be a Hunk and Chunk Your Content
That stunk, sorry! Hopefully, it got your attention. Dan Zarrella has an excellent post on chunking your content. I’m repeating some of his advice and throwing in a little of my own. Chunkless: There has been a tremendous amount of research on web visitor behavior and how they read and transverse articles and pages in a web browser. A common…
