This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Are You a Destination? An Exit? Or Just a Sign?
The perception of what online marketing should be differs from company to company. We have clients who are very content with simply having a nice brochure site so that they can check off their marketing list that they have a pretty site. It’s an unfortunate viewpoint, but some still struggle with understanding the interactive nature of the web and they…
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Content Marketing
Don’t be a Punk, be a Hunk and Chunk Your Content
That stunk, sorry! Hopefully, it got your attention. Dan Zarrella has an excellent post on chunking your content. I’m repeating some of his advice and throwing in a little of my own. Chunkless: There has been a tremendous amount of research on web visitor behavior and how they read and transverse articles and pages in a web browser. A common…
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Analytics & Testing
The Less I Watch, the Better Things Get!
Sometimes I wonder if long-term goals actually distract us from the job at hand. If you’re always yearning for more, are you ever happy with where you’re at? At times it takes something catastrophic at home or at work for us to figure out all we have to be thankful for. This last week, my blog is back on the…
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Content Marketing
Where do I put my Corporate Blog?
Friday, after a regional conference, there was some great networking and I fielded a lot of questions. I’m going to push for a longer presentation next time, and hope to make it more interactive – it seems like there was a great curiosity from the local businesses on how social networking and blogging could assist their businesses more. One of…
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Marketing Infographics
One Year – 700% Mobile Growth
Today is the start of the Mobile World Congress 2012 in Barcelona. In preparation, the folks at inneractive have developed the following infographic with some startling statistics on the growth of mobile advertising in the last 12 months. No marketer should be doubting the growth of mobile marketing… and should be executing on mobile strategies – including social, mobile optimized…
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Marketing Infographics
What Works for Social Sharing
Our content marketing platform client, gathered data across Facebook, Twitter, and LinkedIn to see what works best for social sharing in terms of time, day of the week, and what to say. While a lot of these findings are not surprising, I was particularly intrigued by the differences between Twitter and LinkedIn. As the infographic shows, using exclamation results in…
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Marketing Infographics
Presentation: How to Supercharge Your Event
I’ve been a longtime fan of Hugh McLeod and his art at gapingvoid for many, many years. Hugh recently published this presentation on supercharging your event. Too many event marketers believe that marketing ends once the event begins. In this day of search and social media, though, supercharging your event with the right offerings and opportunities will push the success…
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Content Marketing
LinkedIn Launches Sponsored Updates
LinkedIn has been testing sponsored updates with companies like HubSpot, Adobe, Lenovo, Xerox and American Express… now they’re opening it to everyone. This will be an effective way for B2B companies to identify and target prospects with their content marketing efforts within LinkedIn. Benefits of LinkedIn Sponsored Updates Raise awareness and shape perception – a marketing solution for rapidly increasing…
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Content Marketing
How Content Marketing Impacts Search Rankings
As search engine algorithms become better at identifying and ranking the appropriate content, the opportunity for companies that engage in content marketing become greater and greater. This infographic from QuickSprout shares some incredible statistics that can not be ignored: Companies with blogs typically receive 97% more leads than companies without blogs. 61% of consumers feel better about a company that…
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Sales Enablement, Automation, and Performance
Digital Transformation: Set Expectations But Deliver Experiences
Within the digital transformation realm, the use cases out in the marketplace for platforms and services are so outlandish that I often find most of my time tempering impressionable clients. If you’ve never worked at an enterprise software company or service provider, you should understand how the process works. While working on hundreds or even thousands of clients, an account…
