This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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James Carville and the 3 Keys of Successful Marketing
1.webp” class=”s3-img” border=”0″ alt=”james_carville.jpg” align=”right” /> Yesterday, I watched Our Brand Is Crisis – a fascinating documentary of Washington political consultants, Greenberg Carville Shrum, hired to help a Gonzalo “Goni” Sanchez de Lozada win back the Bolivian presidency. In the documentary, James Carville’s firm is running the campaign. It worked. They won. Sort of. I’m not a fan of Mr.…
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Emphatic: Outsourced Social Media Done Well
Social media engagement can be a daunting task for a small company. While I’m active from a personal branding standpoint, we honestly haven’t dedicated a solid strategy and resources to our corporate social media presence. That’s changing as of today, though, as we ramp up using Emphatic to grow our agency’s following. We’ve experimented with some social media outsourcing to enhance…
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BlackBox: Risk Management for ESPs Fighting Spammers
BlackBox describes itself as a consolidated, continually updated database of nearly every email address that is actively being bought and sold on the open market. It is used exclusively by Email Service Providers (ESPs), in order to predetermine if a sender’s list is permission-based, spammy, or outright toxic. Many of the problems that email service providers run into is fly-by-night…
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Locations for Your Calls to Action
We’re always testing Calls to Action on our own sites and our clients. This may be an elementary post, but there are several places to provide a path to engagement on the typical website. I’d encourage companies to program these locations into their content management themes to make it easier for businesses to add, update, and test different calls-to-action. CTA…
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Attract Followers, Don’t Buy Them
It’s not easy to develop a large follower base on Twitter. The easiest way is to cheat and waste your money buying thousands of followers from one of these online “businesses” that offer such services. What is to be gained from buying followers? So what if you have 15,000 followers who have no interest in your business and the message…
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How to Select a Web Designer
A friend of mine asked me in an email, can you recommend a web designer for me? I paused for a minute… I know a ton of web designers – everything from brand experts, to local graphic designers, to content management systems developers, to social networking experts, to complex integration, enterprise and architecture developers. I responded, “What are you trying…
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What Nurtures Innovation, What Destroys Entrepreneurship, and Why Now Is the Time
A good friend of mine loves to go to karaoke with us… but he never sings, no matter how bad the singers are, how many drinks we’ve had, or even if the club is empty. He has a solid voice and loves music, so one time I asked him why. He told me the story of when he was in…
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Don’t Blame WordPress
90,000 hackers are trying to get into your WordPress installation right now. That’s a ridiculous statistic but also points to the popularity of the world’s most popular content management system. While we’re fairly agnostic about content management systems, we have a deep respect for WordPress and support most of our clients’ installations on it. I don’t necessarily agree with the…
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The Value of Visitor Actions
We measure a lot with analytics, but we don’t often put a value on each of the actions a visitor takes when they connect with us online. It’s important that companies pay attention to more than visits and conversions… there are a ton of interactions in between and after that provide value. 1.webp” class=”s3-img” border=”0″ alt=”Visitor Action, Value and Impact”…
