This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Infographics
One Year – 700% Mobile Growth
Today is the start of the Mobile World Congress 2012 in Barcelona. In preparation, the folks at inneractive have developed the following infographic with some startling statistics on the growth of mobile advertising in the last 12 months. No marketer should be doubting the growth of mobile marketing… and should be executing on mobile strategies – including social, mobile optimized…
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Marketing Infographics
What Works for Social Sharing
Our content marketing platform client, gathered data across Facebook, Twitter, and LinkedIn to see what works best for social sharing in terms of time, day of the week, and what to say. While a lot of these findings are not surprising, I was particularly intrigued by the differences between Twitter and LinkedIn. As the infographic shows, using exclamation results in…
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Marketing Infographics
Presentation: How to Supercharge Your Event
I’ve been a longtime fan of Hugh McLeod and his art at gapingvoid for many, many years. Hugh recently published this presentation on supercharging your event. Too many event marketers believe that marketing ends once the event begins. In this day of search and social media, though, supercharging your event with the right offerings and opportunities will push the success…
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Paid and Organic Search Marketing
SEO: 10 Backlinking Temptations To Avoid
Google’s gold standard of whether or not a website should be ranked well continues to change over time, but for quite a while the best method has gone unchanged… relevant backlinks from legitimate, authoritative sites. On-page SEO and lots of great content may get your site indexed for specific keywords, but quality backlinks will drive up its rank. Since backlinks…
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Content Marketing
The Huff with Huffington
In case you hadn’t heard, there’s a $105 million class action lawsuit against Arianna Huffington for selling to AOL but not providing any pay to the bloggers who helped develop the Huffington Post into such a powerhouse blogging community. I’ll skip the irony of a wealthy lefty making a quarter of a billion dollars off the backs of others (ouch!)……
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Marketing Infographics
Do You Text from the Bathroom?
Chances are pretty good that you do text from the bathroom… in fact 2 out of 3 people admit doing it. It sort of grosses me out thinking about borrowing anyone’s mobile phone now! We appreciate it when our clients use our text messaging services… but thank goodness they’re typically outside of a home for sale! As for the 2/3rds…
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Content Marketing
Jetpack: Effortless Backups, Speed, and Growth for Your WordPress Site
Every website owner faces the same relentless challenges — keeping their site secure, running fast, and growing traffic in a crowded online world. Unfortunately, managing dozens of plugins for each feature can create security gaps, slow down your site, and leave you with complex configurations that are hard to maintain. Jetpack Jetpack is an all-in-one WordPress plugin built by Automattic,…
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Firefox 3 Review, Robots, Add-ons and Tweaks
It’s the second day with Mozilla Firefox 3 and I’ve already dislodged Safari from my dock. The browser is quite fast (I’m guessing until all my popular add-ons and a few security updates arrive). I believe it’s worth the upgrade and I can wait a few days until the add-ons are up to speed. Usability Improvement on the Button Layout…
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Content Marketing
Small Business Owners and Social Media
These days everyone is on the internet; reading, writing, researching, chatting with friends, stalking ex-lovers, but is it productive for business? Since much of my business is focused on building websites, and helping small business owners use social media as part of their PR/Marketing stategy I am always interested in studies on this topic. Chuck Gose’s shared a great video…
