This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Torchlite: Digital Marketing with a Collaborative Economy Solution
By now, you’ve probably come across this quote from Tom Goodwin, senior vice president of strategy and innovation at Havas Media: Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. There…
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Sales and Marketing Training
Unlocking SaaS Growth Through Organizational Maturity
Customer experience (CX), internal collaboration, and agile decision-making are key factors that define market leaders. SaaS companies can no longer afford to operate in silos or underutilize their technology stack. The maturity model developed by the Chess Media Group, popularized in Jacob Morgan’s book, The Collaborative Organization, provides a robust framework for understanding how organizational capabilities evolve and, more importantly,…
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Apple eMac and Microsoft XBox?
It seems a fitting day for this to happen. On the day that Apple releases the iMac – a beautiful computer, a friend of the family gave us it’s older cousin, the eMac. The eMac is really the CRT version of the iMac. It looks like something out of 2001 A Space Odyssey – I think it’s more a piece…
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Real-Time Publishing and Search
Real-time… it’s becoming quite an important element. Webtrends has released real-time search combined with alerts. PubSubhubbub is emerging for blogs to push their feeds rather than have them retrieved. Search reaction time is shrinking… people are expecting answers to questions that have only been asked a few minutes ago. For publishers, the challenge is to react when news happens and…
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Mobile Marketing, Messaging, and Apps
Skype on the iPad
I still remember when tablets were thought of as a bit outside the norm. However, there’s so many applications that are transforming their user interfaces and convenient on a tablet that behavior is changing. Just today I left my laptop at home while I went over to Barnes and Noble. I brought my iPad over there and got through quite…
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Mavericks at Work: Who’s Hiring?
Last month the Indianapolis Marketing Book Club chose Mavericks at Work as the book to read. I love books, and especially love business books. My house is full of them. I’m reading this one and just started Never Eat Alone: And Other Secrets to Success, One Relationship at a Time. Mavericks at Work is one of those incredibly inspirational books,…
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Email Marketing & Automation
Use Mobile to Acquire Email Subscribers
Good friend and former colleague, Megan Glover, is now the Director of Marketing at Delivra. Delivra is an email service provider with a solid reputation for helping its customers here in the region. They’ve also been named one of the best companies to work at in Indiana. Recently, Delivra teamed up with great friend, Adam Small, CEO of Connective Mobile…
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Social Media & Influencer Marketing
Tragedy and Social Media
Many of you don’t know me personally, but I was actually raised in Newtown, Connecticut. It’s an amazing little town that has grown dramatically but not changed very much since I lived there. When I was young, we used to have to see the movies at City Hall, visit the Blue Colony Diner for ice cream, and go to St.…
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Analytics & Testing
Locations for Your Calls to Action
We’re always testing Calls to Action on our own sites and our clients. This may be an elementary post, but there are several places to provide a path to engagement on the typical website. I’d encourage companies to program these locations into their content management themes to make it easier for businesses to add, update, and test different calls-to-action. CTA…
