This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
You Don’t Pay for Social Media Consultants
With the wide focus of Martech Zone, I may not get the social amplification that a great blog like Convince and Convert gets (Great post from Jay!)… but I do appreciate the community we’ve built here at Martech Zone. The most recent SurveyMonkey Poll we added on social media strategies fills me with pride… you folks are sophisticated marketers! You’re…
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Content Marketing
Torchlite: Digital Marketing with a Collaborative Economy Solution
By now, you’ve probably come across this quote from Tom Goodwin, senior vice president of strategy and innovation at Havas Media: Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. There…
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Sales and Marketing Training
Unlocking SaaS Growth Through Organizational Maturity
Customer experience (CX), internal collaboration, and agile decision-making are key factors that define market leaders. SaaS companies can no longer afford to operate in silos or underutilize their technology stack. The maturity model developed by the Chess Media Group, popularized in Jacob Morgan’s book, The Collaborative Organization, provides a robust framework for understanding how organizational capabilities evolve and, more importantly,…
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Apple eMac and Microsoft XBox?
It seems a fitting day for this to happen. On the day that Apple releases the iMac – a beautiful computer, a friend of the family gave us it’s older cousin, the eMac. The eMac is really the CRT version of the iMac. It looks like something out of 2001 A Space Odyssey – I think it’s more a piece…
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Mobile Marketing, Messaging, and Apps
Skype on the iPad
I still remember when tablets were thought of as a bit outside the norm. However, there’s so many applications that are transforming their user interfaces and convenient on a tablet that behavior is changing. Just today I left my laptop at home while I went over to Barnes and Noble. I brought my iPad over there and got through quite…
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Social Media & Influencer Marketing
Tragedy and Social Media
Many of you don’t know me personally, but I was actually raised in Newtown, Connecticut. It’s an amazing little town that has grown dramatically but not changed very much since I lived there. When I was young, we used to have to see the movies at City Hall, visit the Blue Colony Diner for ice cream, and go to St.…
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Content Marketing
The Dangers of SEO and How to Implement a Flawless Strategy
Yesterday we had a great regional conference organized by Revenue North. The topics ranged across business, technology and marketing and I opened the day with a discussion of the dangers of SEO. So much has changed in the search engine optimization industry. One of my attendees even joked with me that I had conflicting advice just a couple years ago.…
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Mavericks at Work: Who’s Hiring?
Last month the Indianapolis Marketing Book Club chose Mavericks at Work as the book to read. I love books, and especially love business books. My house is full of them. I’m reading this one and just started Never Eat Alone: And Other Secrets to Success, One Relationship at a Time. Mavericks at Work is one of those incredibly inspirational books,…
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Email Marketing & Automation
Use Mobile to Acquire Email Subscribers
Good friend and former colleague, Megan Glover, is now the Director of Marketing at Delivra. Delivra is an email service provider with a solid reputation for helping its customers here in the region. They’ve also been named one of the best companies to work at in Indiana. Recently, Delivra teamed up with great friend, Adam Small, CEO of Connective Mobile…
