This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
3 Take-Aways from 5 Keys to Exceptional Email Marketing
According to the 2012 MarketingSherpa Benchmark Survey, several companies are likely to increase their email budget by more than 30% in 2012. However, Delivra is finding that most companies are still struggling with the same fundamental tactics of email – list building, content, integration, design, etc. Don’t increase your email budgets without a clear focus on what needs to improve…
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Content Marketing
The Dangers of SEO and How to Implement a Flawless Strategy
Yesterday we had a great regional conference organized by Revenue North. The topics ranged across business, technology and marketing and I opened the day with a discussion of the dangers of SEO. So much has changed in the search engine optimization industry. One of my attendees even joked with me that I had conflicting advice just a couple years ago.…
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Content Marketing
Start Up Weekend – Changing the World One City at a Time
This weekend 125 people from more than 30 countries spent a few days discussing how Startup Weekend could have a positive impact on our global economy. Sounds crazy? The Kauffman Foundation is willing to bet $400,000 we are not. They have provided a three year grant which allowed the StartUp Weekend team to expand to 8 full time staff members. This small…
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Content Marketing
D&B360 Makes CRM Workflow More Powerful
Dun & Bradstreet has long been the gold standard of quality business data. I’ve been working on and off with D&B for over 20 years. D&B has a cloud-based solution, D&B360, that provides access online directly to D&B’s data. D&B360 integrates directly with the top CRMs to augment customer data with Dun & Bradstreet’s database of over 200 million companies…
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Content Marketing
Google Adsense Now Monetizing my Feed
For quite some time I ran affiliate marketing ads in my feed using the PostPost plugin I developed for WordPress and Commission Junction advertisements. It wasn’t really a source of any significant revenue, though, perhaps a few dollars a month. This week, I applied with Google Adsense to convert my feed from Feedburner to Google. The process to do this…
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Content Marketing
Your Spin Drives Scrutiny and Distrust
I’m 44 years old now and I always remember my parents and grandparents saying they’d never seen an uglier election… with each election. I’m not sure that elections actually get uglier, I think a possibility may be that we simply grow stronger in our beliefs and we don’t let as much slide. I find myself researching what politicians’ statements much…
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Content Marketing
Are You Working with a Domain Registrar or a Reseller?
Since we work with investors quite a bit, they sometimes ask us to do some tasks outside of the norm for an agency. One investor that we work with hires us periodically to handle their domain purchases. It works well to have an interim company to handle these processes since it’s typically quite a bit of negotiation and large sums…
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Paid and Organic Search Marketing
Education at the Speed of Technology
Last night I was given the opportunity to speak to the CIT 499 class at IUPUI for Dr. Thomas Ho. It was an engaged class, composed of some students that hadn’t entered the workplace, some who had, and some who were currently working in technology. In speaking to them, I simply shared my experiences on how businesses are beginning to…
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James Carville and the 3 Keys of Successful Marketing
Yesterday, I watched Our Brand Is Crisis – a fascinating documentary of Washington political consultants, Greenberg Carville Shrum, hired to help a Gonzalo “Goni” Sanchez de Lozada win back the Bolivian presidency. In the documentary, James Carville’s firm is running the campaign. It worked. They won. Sort of. I’m not a fan of Mr. Carville but he’s a very shrewd…
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Content Marketing
It’s Not For You…
There’s a Thai restaurant nearby that does a fantastic job on a number of dishes. One of my favorites is their Red Curry. The dish is full of Thai vegetables and is really spicy. I don’t think that it’s one of their most popular dishes… their Pad Thai and Pineapple Fried Rice seem to sell like crazy. I’ve never seen…
