This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Paid and Organic Search Marketing
Because Google Said So
Google is the master. Period. We can’t avoid it. If you want to benefit from organic search, the SEO formula is simple – listen to what Google wants you to do and do it! (And don’t do as they do) It happened again this week. A representative from the web department brushed off an alert in Google Search Console and…
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Content Marketing
It’s Not For You…
There’s a Thai restaurant nearby that does a fantastic job on a number of dishes. One of my favorites is their Red Curry. The dish is full of Thai vegetables and is really spicy. I don’t think that it’s one of their most popular dishes… their Pad Thai and Pineapple Fried Rice seem to sell like crazy. I’ve never seen…
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Content Marketing
Start Up Weekend – Changing the World One City at a Time
This weekend 125 people from more than 30 countries spent a few days discussing how Startup Weekend could have a positive impact on our global economy. Sounds crazy? The Kauffman Foundation is willing to bet $400,000 we are not. They have provided a three year grant which allowed the StartUp Weekend team to expand to 8 full time staff members. This small…
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Content Marketing
Torchlite: Digital Marketing with a Collaborative Economy Solution
By now, you’ve probably come across this quote from Tom Goodwin, senior vice president of strategy and innovation at Havas Media: Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. There…
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Mobile Marketing, Messaging, and Apps
The Expanding State of Mobile Search in 2025
Mobile search is no longer just a browser feature—it’s an intent-driven action that can begin from almost anywhere on a smartphone: the operating system, a mobile app, a voice assistant, a website’s internal search, or even a question posed to an AI chatbot via smartphone. As mobile devices have become the primary interface to digital life, the definition of search…
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Marketing Infographics
Your Brand as a Planet – The Social Employee
We were excited when we saw EveryoneSocial and the ability to utilize your own employees to help increase the voice of your company but we’re still surprised at how quiet many companies are. We recognize that some employees simply aren’t connected, but when we see a couple retweets coming from a company with hundreds of employees, we start to wonder…
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Marketing Infographics
Your Facebook Page Checklist
With the news of Facebook’s Graph Search, it remains to be seen how popular the feature will be once it’s released to the masses. In preparation, it’s time to clean up your Facebook Page. Shortstack wrote a post with an extensive checklist about how to evaluate your Facebook Page. Their readers loved it — it was one of the most…
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Content Marketing
D&B360 Makes CRM Workflow More Powerful
Dun & Bradstreet has long been the gold standard of quality business data. I’ve been working on and off with D&B for over 20 years. D&B has a cloud-based solution, D&B360, that provides access online directly to D&B’s data. D&B360 integrates directly with the top CRMs to augment customer data with Dun & Bradstreet’s database of over 200 million companies…