This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
West vs Midwest Round II
PREAMBLE Last week, I was on a panel at The Combine – 2010 called Go West: Former Midwesterners that have moved to the Silicon Valley share their stories. I was one of four people discussing our personal stories and it set off a firestorm on Twitter and went Cat 4 when Douglas Karr posted his reactions when he recapped the Combine 2010 here.…
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Analytics & Testing
Votigo Expands to a Complete Social Marketing Platform
Votigo has been around for a while with a no non-sense set of apps for Facebook contests. They’ve been slowly expanding their competitively priced platform, though, having now expanded their SaaS Platform to manage promotions, applications, conversations, social CRM, and analytics across social channels. Votigo services agencies, brands as well as enterprise customers. Votigo’s Key Features Promotions Manager – A…
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Stuck on a Plane for 3.5 Hours
I recognize issues with the weather and appreciate that the airlines wish to keep people safe. My 14 year old daughter is on her first trip with her class to Washington D.C. She’s been sending photos to me of the White House, the Washington Monument, the Constitution and other sites since she arrived on Sunday night. We paid quite a…
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Marketing & Sales Videos
Video: Social versus Search Smackdown
I think MDG Advertising was trying to make some of us throw a gasket when we read the title of this infographic video they put together, Social vs Search Smackdown: A Battle of Internet Marketing Titans. But, alas, they come to their senses by the end of the video. When we started our agency, the industry was littered with specialty…
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Paid and Organic Search Marketing
Blogger a Haven for Black Hat SEO
Good friend and mentor, Ron Brumbarger dropped me a note this morning with a disturbing link to a blog on Blogger that popped up on some Google Alerts for some keywords he was following. I won’t repeat the keywords here, as I don’t want my visitors backlinking or visiting the blog, but the findings were quite disturbing. Here’s a section…
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Mobile Marketing, Messaging, and Apps
Marketing Real Estate Online has Evolved
The Real Estate industry has undergone some huge changes thanks to a housing bubble (predicted here), technology changes, and further domination of search online. The bubble as well as the rise and incredibly deep fall of the mortgage market has forced real estate agents to be more cautious with their marketing investments. Technology has changed as well, though. Mobile integration…
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Email Marketing & Automation
7 Ways to Send an Unsuccessful Mobile Email
ReachMail statistics show that over 40% of emails are opened on mobile devices. I browse emails on my mobile device throughout the day so that I can get to the emails that are most important. Many of the emails that I delete are commercial in nature and unreadable on my iPhone. Rather than trying to zoom or swap to landscape…
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Analytics & Testing
What Your Customers Really Think About Privacy
The media loves to drone on and on about how companies are using and abusing big data. Do consumers really care? As a marketer, my only expectation is that the data be utilized to improve the experience I receive from the brand. Sometimes that’s a bit too optimistic, but when I answer a ton of questions and then the experience…
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Marketing & Sales Videos
PhoneGap: Cross-Platform Mobile Application Development
If you’ve had any experience developing in multiple languages, aside from objective C, you’ll probably get the same reaction that this guy did: I bought the book and read it, watched the movies, installed the IDE and I still can’t bluff my way into an app that simply states, “Hello World!”. Thank goodness that there are some incredibly intelligent developers…
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Sales Enablement, Automation, and Performance
Online Marketing: How Easy Is It To Do Business With You Online?
When’s the last time you tested your website to ensure every means of contact or conversion worked seamlessly? This week, I was trying to make contact with a company I wanted to do business with. Their site had only one option, a form on their contact page. Unbeknownst to them, though, the form tool they used was just an empty…
