This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Mobile Marketing, Messaging, and Apps
Marketing Real Estate Online has Evolved
The Real Estate industry has undergone some huge changes thanks to a housing bubble (predicted here), technology changes, and further domination of search online. The bubble as well as the rise and incredibly deep fall of the mortgage market has forced real estate agents to be more cautious with their marketing investments. Technology has changed as well, though. Mobile integration…
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Marketing & Sales Videos
MC Hammer 2.0 and Personal Branding
If you wanted to research a celebrity who has been able to re-energize their career through social media, my first example would be MC Hammer. Everyone has seen the Behind the Music and rise and fall of MC Hammer as a pop icon. MC Hammer has effectively utilized social media to re-insert himself into modern culture again. If you’ve been…
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Analytics & Testing
Votigo Expands to a Complete Social Marketing Platform
Votigo has been around for a while with a no non-sense set of apps for Facebook contests. They’ve been slowly expanding their competitively priced platform, though, having now expanded their SaaS Platform to manage promotions, applications, conversations, social CRM, and analytics across social channels. Votigo services agencies, brands as well as enterprise customers. Votigo’s Key Features Promotions Manager – A…
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Paid and Organic Search Marketing
Blogger a Haven for Black Hat SEO
Good friend and mentor, Ron Brumbarger dropped me a note this morning with a disturbing link to a blog on Blogger that popped up on some Google Alerts for some keywords he was following. I won’t repeat the keywords here, as I don’t want my visitors backlinking or visiting the blog, but the findings were quite disturbing. Here’s a section…
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Marketing & Sales Videos
Video: Social versus Search Smackdown
I think MDG Advertising was trying to make some of us throw a gasket when we read the title of this infographic video they put together, Social vs Search Smackdown: A Battle of Internet Marketing Titans. But, alas, they come to their senses by the end of the video. When we started our agency, the industry was littered with specialty…
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Marketing Books
Starbucked: Get Inspired But Don’t Follow Formulas
In the world of business, conventional wisdom often dictates that success hinges on a carefully crafted formula. However, Taylor Clark’s insightful book Starbucked challenges this notion by delving into Starbucks’s unconventional rise. The coffee giant’s journey, riddled with unexpected twists and turns, demonstrates that there is no one-size-fits-all recipe for achieving greatness. One of the most striking aspects of Starbucks’…
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Stuck on a Plane for 3.5 Hours
I recognize issues with the weather and appreciate that the airlines wish to keep people safe. My 14 year old daughter is on her first trip with her class to Washington D.C. She’s been sending photos to me of the White House, the Washington Monument, the Constitution and other sites since she arrived on Sunday night. We paid quite a…
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Email Marketing & Automation
Who Are You Sending Email To?
A friend sent me a note today about an interesting service for appending demographic, purchase and geographic information with your email list called Connection Engine. The service allows you to append hash codes to your email lists to keep your email addresses secure. You upload your hash codes (an encrypted key applied to a unique email address) to the service…
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Email Marketing & Automation
7 Ways to Send an Unsuccessful Mobile Email
ReachMail statistics show that over 40% of emails are opened on mobile devices. I browse emails on my mobile device throughout the day so that I can get to the emails that are most important. Many of the emails that I delete are commercial in nature and unreadable on my iPhone. Rather than trying to zoom or swap to landscape…
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Analytics & Testing
What Your Customers Really Think About Privacy
The media loves to drone on and on about how companies are using and abusing big data. Do consumers really care? As a marketer, my only expectation is that the data be utilized to improve the experience I receive from the brand. Sometimes that’s a bit too optimistic, but when I answer a ton of questions and then the experience…
