This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Thought About Marketing With Ebooks?
We’re huge advocates of repurposing content… webinars to blog posts, blog posts to whitepapers, whitepapers to infographics, infographics to presentations, presentations to ebooks… the more you can make content work for you, the better the investment you can make on it and the better quality content you’ll publish. E-Reading was a topic of conversation on our radio show with Jim…
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Marketing & Sales Videos
Mobile Textarea: How Many Characters Left
We’re up to Version 3.0 of the WordPress Mobile Plugin utilizing Connective Mobile’s API and Text Club feature. Connective Mobile has a 150 Character limit for your Mobile Marketing message that you want to broadcast to your subscribers. Rather than having someone wonder how many characters they have left, I modified Geeky Grrl’s little in-line JavaScript method to display the…
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Email is Dead? Don’t Tell that to Jenni & Janneane
Every once in a while you hear the mumblings… email is dead. Typically it’s mumblings from folks that are inbox-challenged and never properly monetized their email efforts. Email is far from dead… and the proof is businesses like Indy Spectator. Indy Spectator is solely an email-based company. They employ talented writers to tell niche stories about the goings-on in Indianapolis.…
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Why isn’t Networking in Every Curriculum?
This afternoon I was invited to an incredible lunch and discussion with Indiana Business College Harrison College. Indiana is well-known for having some of the finest schools in the country, and in the world, but the folks at Harrison recognize that we’re in a rapidly changing world. They are making an aggressive push to ensure that they will stay ahead…
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Marketing & Sales Videos
PhoneGap: Cross-Platform Mobile Application Development
If you’ve had any experience developing in multiple languages, aside from objective C, you’ll probably get the same reaction that this guy did: I bought the book and read it, watched the movies, installed the IDE and I still can’t bluff my way into an app that simply states, “Hello World!”. Thank goodness that there are some incredibly intelligent developers…
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Social Media & Influencer Marketing
Marketers Are Saying Organic Social Media Is Dead. Don’t Believe Them.
You may have seen these articles of recent: Is Organic Social Reach Dead? The Death of Organic Social Media and Free Marketing on Facebook is Now Dead. Now What? Many of the marketers I know and respect are in agreement with this. In fact, Michael Stelzner who wrote The Death of Organic Social Media is a good friend and a leader in the industry that I admire. It’s just not the case though. I spend exactly $0 on promoting my…
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Mobile Marketing, Messaging, and Apps
The Best Marketing Mobile Application! Version 3
The incredible team at Postano has done it again, surpassing all of my expectations of a great mobile application with Version 3 of Martech. I believe it’s the best Marketing iPhone App out there (Android coming)! First up is the very slick redesign that incorporates a Facebook-like left navigation. It makes it simple to scroll and select the category or…
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Sales Enablement, Automation, and Performance
Appirio Connects Salesforce and Facebook
I was just doing a webinar yesterday and someone asked me to prioritize social networks based on their ability to drive business. Although I don’t believe social networks to be a primary medium for marketing and advertising (based on the intent of the user), I do encourage our clients to utilize RSS and other tools to automate publishing of their…
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Stuck on a Plane for 3.5 Hours
I recognize issues with the weather and appreciate that the airlines wish to keep people safe. My 14 year old daughter is on her first trip with her class to Washington D.C. She’s been sending photos to me of the White House, the Washington Monument, the Constitution and other sites since she arrived on Sunday night. We paid quite a…
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Sales and Marketing Training
The Perception of Effort Matters in Business
Because it “looks like you’re trying,” Seth writes. A dear friend of mine is out of town meeting with an organization about a nice position with them. I argued, begged, and pleaded with him to wear a suit. It’s a position where a suit is appropriate and fully within the salary offered. I tried everything… no budge. “I don’t do…