This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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What’s happening on your site right now?
Most of our clients review their analytics daily or weekly. At times, they’re surprised by the results. Perhaps it was a mention on another blog, publication or social bookmarking site. The problem is that they don’t see it now… they see it 8 to 24 hours after the event. Much of marketing is about timing and momentum. Tomorrow is often…
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The Email and Social Media Jugalbandi
We recently published an inbound marketing crash course that provides 5 emails sent weekly (subscribe on the tab on our agency site). One of the series of emails focuses totally on email marketing, which we refer to the linchpin of any inbound marketing effort. The creative team at Email Monks have produced this infographic which shows the coupling… or jugalbandi……
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Don’t Be Discouraged With Social Media
One of the people I go out of my way to hear speak is Jay Baer. This morning I had to wake up before the sun to drive up to BlogIndiana to hear his keynote – and it was well worth the trip. There are quite a few reasons. Jay has 20 years of experience as a marketer and doesn’t…
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West vs Midwest Round II
PREAMBLE Last week, I was on a panel at The Combine – 2010 called Go West: Former Midwesterners that have moved to the Silicon Valley share their stories. I was one of four people discussing our personal stories and it set off a firestorm on Twitter and went Cat 4 when Douglas Karr posted his reactions when he recapped the Combine 2010 here.…
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Do You Really Want to Work for a Startup?
There’s not much worse of a feeling in your gut than when you’re escorted out of a job. I was unceremoniously given the boot about 6 years ago when I worked for a regional newspaper. It was a pivotal point in my life and career. I had to decide whether I was going to battle back to higher success –…
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Mobile Email Statistics
Together with the great folks (and sponsors), Delivra… we developed this amazing infographic that has everything you ever wanted to know about how people are utilizing mobile to access their emails. Delivra provides professional email marketing services along with their platform. They’re an incredible company with fantastic people who really care about their customers. Mobile marketing is NOT going away…
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Where to Focus Your B2B Marketing
Econsultancy just released their August 2011 report of B2B Internet Statistics, detailing the most recent finds on online marketing, e-commerce, the Internet, and related digital media. While the report offers a lot of great findings, here are some interesting statistics that really stood out: Industry events and tradeshows remain critical for B2B marketers. In 2010, 85% of marketers invested in event…
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In the Age of the Internet Customers Can Not be Ignored
Twenty-five years ago, companies that gave failed to live up to a customers expectation would often receive an angry letter from the customer. Their customer service department could ignore the letter, and that would be the end of the story. The customer might tell a few friends. For the most part, large companies like airlines could get away with delivering…
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Every Home Office Needs One!
A little over a year ago (2005) I was doing quite a bit of consulting on the side and needed to get some new hardware around the home to handle it. I purchased a new computer, new netgear wireless router and wireless cards… and the best investment was my LinkStation. The LinkStation connects directly to my wireless router and has…
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Amazon Associates: Does anyone make any money?
I have to be honest… I love having my bookshelf on my blog and I love discussing books I’m reading with other bloggers. I don’t think I’ve ever made a dime on Amazon Associates, though. It makes me wonder if my associate account is broke or people simply just don’t buy books off of web sites. My second honest point:…
