This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
Bislr: Intelligent Marketing OS
Bislr is launched their new application, Autopilot, that combines a SaaS drag and drop marketing automation system with most of the features of a robust marketing automation platform. It’s an affordable system that appears to outweigh some of the heavyweights in the industry with a much cleaner interface and far more robust integrations and features. Included are marketing automation, CRM…
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Content Marketing
Content Science: Turn your Plain Jane links into Killer Contextual Content
What do the Washington Post, BBC News, and New York Times have in common? They're enriching the content presentation for links on their websites, using a tool called Apture. Rather than a simple static text link, Apture links trigger a pop-up window on mouse over that can display a wide variety of contextually related content.
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Content Marketing
The Anatomy of Content Marketing
This ContentPlus Infographic: The Anatomy of Content Marketing, shares some great statistics on why you’d want to employ a content marketing strategy for your company, including increased visibility, wider reach, word of mouth marketing, return on investment and building a foundation for increased attention from consumers.
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Analytics & Testing
How You Value Your Agency Will Define Your Project’s Success
This article was originally published in Forbes. One of the considerations that agencies often have to navigate is how their prospective clients value an agency’s services. Many clients measure the output productivity (pieces per hour) or the output cost (price per hour) but neither of those takes into consideration the actual results. The real value of marketing or development is…
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I’m a YouTubotato
YouTube on AppleTV? Can it get better than this? Here's a review of YouTube and AppleTV... you won't be disappointed.
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Social Media & Influencer Marketing
Attract Followers, Don’t Buy Them
It’s not easy to develop a large follower base on Twitter. The easiest way is to cheat and waste your money buying thousands of followers from one of these online “businesses” that offer such services. What is to be gained from buying followers? So what if you have 15,000 followers who have no interest in your business and the message…
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Social Media & Influencer Marketing
Understanding the Value of Influence
We recently had a company who wanted us to help promote their platform to investors, key people in the industry, and clients. The company didn’t have the funds to acquire our services so we requested some exclusivity and a percentage of the revenue or profit that may come from the growth or sale of the company. It’s not going to…
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Content Marketing
Why Inline SVG Logos Are a Smart Choice for Your Corporate Website
Logos are the cornerstone of brand identity on a website, and how they’re implemented can have a significant impact on both performance and usability. Among the many image formats available, SVG (Scalable Vector Graphics) offers unique advantages, especially when embedded inline within HTML. Utilizing an inline SVG for your website’s logo isn’t just a technical preference; it’s a strategic enhancement…
