This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
GROU.PS: Establish Your Own Social Network
UPDATE: It appears that significant reports of issues have been reported for GROU.PS. Thanks to one of our readers for bringing it to my attention. If you’re looking to launch your own niche social network for customers or a specific community, your options are to spend a lot of money on development or you could utilize any number of social…
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Email Marketing & Automation
It’s Time to Change Email Marketing Strategies when…
Your emails look like this: Perhaps a subject line more compelling and personalized instead of “ChangeThis: Issue 46” Perhaps some line breaks so that I don’t have to wrap as I read (I didn’t read it, it was impossible). Perhaps Multi-part MIME emails to send text to those who want a plain look, but HTML to those of us who…
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Content Marketing
Bloggin’ Ain’t Easy! Even with Vox
Update: The Vox platform shut down in 2010. As of recent, I’m giving a lot of thought to providing more documentation and even some public speaking on blogging. Why? Bloggin ain’t easy! Companies realize this… putting yourself ‘naked’ out on the web may or may not be a good strategy. Beyond the strategy and the content, though, is the technology.…
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MBP: Micro-Blogging Provider and Protocol
It’s time! You folks may have read about the tiff a while back between Robert Scoble and Twitter. Scoble did meet with Twitter and resolve the situation. Some folks are speaking about a business model with these micro-blogging services where popular users pay for the service. I’d actually like to submit a better proposal and that’s for the net’s micro-blogging…
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Flavor Flav!
A buddy of mine, Greg K., just got back from Vegas. So who does he meet in a Casino? Too cool! Greg is my ‘brotha from anotha motha’.
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Content Marketing
How to Get Fans Creating and Sharing Content for You
We just shared how LinkedIn was utilizing storytelling and user stories to increase it’s brand marketing efforts and up pops this infographic from Neil Patel – How to Get Fans Creating and Sharing Content for You. The infographic walks through both the benefits and the evidence of user-generated content (UGC) strategies. Not only would user-generated content save you money, but…
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Content Marketing
Key Findings on How Marketers Optimize Social Content
Software Advice partnered with Adobe to create the first-ever Social Media Content Optimization Survey. Key findings include: Most marketers (84 percent) routinely post on at least three social media networks, with 70 percent posting at least once a day. Marketers most commonly cited the use of visual content, hashtags and usernames as important tactics for optimizing social media content. Over…
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Marketing Infographics
Tips for Brands to Maintain a Balanced Twitter Feed
We’ve been doing quite a few things to ramp up our Twitter engagement recently. I believe the team at Twitter has been much more aggressive at improving quality and kicking out the spammers… and it’s showing. On the Martech Zone twitter account, we’ve been working to find and follow new accounts, share popular information from all over the web, add…
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Marketing Infographics
Women are from RIM, Men are from Google
Who knew that devices, platforms, apps and even click-through rates (CTR) differ between males and females on mobile devices? Inneractive recently released this marketing infographic that speaks to the differences. Inneractive has built a real-time revenue maximization engine that continually works to make sure that you get the highest fill rate and eCPM possible at every moment. Two key findings:…
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Martech Zone is in Advertising Age’s Top 50 Blogs
It’s always a pleasure to get recognized for the hard work that you do!
