This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How Retailers Can Maximize Mobile Christmas Campaigns to Boost Revenue
This Christmas season, marketers and businesses can boost revenue in a big way: through mobile marketing. At this very moment, there are 1.75 billion smartphone owners worldwide and 173 million in the US, accounting for a whopping 72% of the mobile phone market in North America. Online shopping on mobile devices has recently overtaken desktop for the first time and…
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Return on Investment for SEO
This infographic from DIYSEO on search engine optimization return on investment may raise more questions than it actually answers. I’m always suspicious when I see a blanket statement that one channel is better than all the rest… as if you should abandon every other medium? Here are some observations: Was this simply measured off of a single campaign? In other…
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The Rise of Mobile Advertising
Over 1 million iOS and Android devices activated everyday! There’s a reason why we spend so much time focused on Mobile Marketing. It’s not the sheer numbers, either. Behavior of consumers and businesses are changing – we read our email on mobile devices now. We research companies while we’re waiting for the next flight. We participate in social media and…
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Testing Livefyre Sidenote for Commenting
We’ve moved between commenting systems a few times on Martech Zone. Luckily, all the key platforms will synchronize comments (we don’t use them if they don’t). Comments are becoming a topic nowadays since comment spam is rampant and many of the most colorful conversations are happening offline, leading some very large blogs to turn off commenting altogether. I’m with friend…
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The Greatest Marketing Tool Ever!
No, I am going to unveil some new great and wonderful technology, website, or other marketing silver bullet that will rocket your company into super stardom. I am talking about great customer service. It seems obvious to say that. Everyone knows that great customer service is a given, but from what I have seen many companies and individuals have forgotten…
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Are You Customer Intelligent?
Friend, Patrick Gibbons, and his team at Walker Information have put together 10 statements about customer intelligence and dedicated a site, Be Customer Intelligent, where you can share stories on how customer intelligent you are. For years we have studied customer relationships and now, probably more than ever, customer continue to change. They are more demanding and they expect you…
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Women are from RIM, Men are from Google
Who knew that devices, platforms, apps and even click-through rates (CTR) differ between males and females on mobile devices? Inneractive recently released this marketing infographic that speaks to the differences. Inneractive has built a real-time revenue maximization engine that continually works to make sure that you get the highest fill rate and eCPM possible at every moment. Two key findings:…
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Flickr Pro: Unlock Unlimited Image Storage and Pro-Level Perks Today
Photography has always been about more than just taking a shot—it’s about preserving, sharing, and showcasing your vision to the world. Yet for many photographers, managing storage, navigating ads, and tracking engagement can feel like roadblocks instead of stepping stones. That’s where a premium platform makes all the difference, offering the tools and freedom to focus on your craft. Flickr…
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Create Mobile Themes with WPtouch Pro
In a fast moving world, it’s important that your site is optimized on all mobile devices, including phones and tablets. According to a recent infographic produced by Microsoft Tag, mobile internet usage will takeover desktop usage by the year 2014. Needless to say, your mobile site is one of your primary marketing assets in today’s world. WPtouch Pro is a…
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1,500 Posts! On to Social Media Domination!
I was using the Internet Archive Wayback Machine tonight to try to pinpoint when I officially began blogging. I was a late bloomer compared to those bloggers who started blogging when it was still called journaling. My earliest blogging occurred on Ryze with a Newspaper Database Marketing group (I’m not sure if Ryze has had an upgrade since 2005!). I…
