This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Flavor Flav!
A buddy of mine, Greg K., just got back from Vegas. So who does he meet in a Casino? Too cool! Greg is my ‘brotha from anotha motha’.
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Analytics & Testing
How You Value Your Agency Will Define Your Project’s Success
This article was originally published in Forbes. One of the considerations that agencies often have to navigate is how their prospective clients value an agency’s services. Many clients measure the output productivity (pieces per hour) or the output cost (price per hour) but neither of those takes into consideration the actual results. The real value of marketing or development is…
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Content Marketing
Share As Image: Highlight, Click and Share your Text
I got to do a book signing with Beth Hayden at Social Media Marketing World, author of Pinfluence: The Complete Guide to Marketing Your Business with Pinterest. One of the tools that Beth shares in her book that is super simple but really great is called Share as Image. For a few bucks, you can drag a bookmarklet into your…
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Content Marketing
Key Findings on How Marketers Optimize Social Content
Software Advice partnered with Adobe to create the first-ever Social Media Content Optimization Survey. Key findings include: Most marketers (84 percent) routinely post on at least three social media networks, with 70 percent posting at least once a day. Marketers most commonly cited the use of visual content, hashtags and usernames as important tactics for optimizing social media content. Over…
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Social Media & Influencer Marketing
GROU.PS: Establish Your Own Social Network
UPDATE: It appears that significant reports of issues have been reported for GROU.PS. Thanks to one of our readers for bringing it to my attention. If you’re looking to launch your own niche social network for customers or a specific community, your options are to spend a lot of money on development or you could utilize any number of social…
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Analytics & Testing
Votigo Expands to a Complete Social Marketing Platform
Votigo has been around for a while with a no non-sense set of apps for Facebook contests. They’ve been slowly expanding their competitively priced platform, though, having now expanded their SaaS Platform to manage promotions, applications, conversations, social CRM, and analytics across social channels. Votigo services agencies, brands as well as enterprise customers. Votigo’s Key Features Promotions Manager – A…
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ExactTarget Takes Customer Service up a Big (Social) Notch
This morning, I received an email from the folks at ExactTarget that stated that their customer portal had been upgraded to include case management. This isn’t just any little customer portal, though! ExactTarget 3sixty is a fully functioning customer-centric social network that’s integrated with case management, product recommendations, a training library and forums for customers to help one another. I…
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Content Marketing
The Importance of Fresh Content for SEO
I’ve told people for a long time that the old adage for marketing applies to content, too. Recency, frequency and value of the content are key. This is why blogging is so key to a content marketing strategy… it allows you to write often. The chart below is from one of our clients. We optimized their site and, combined with…
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Sales Enablement, Automation, and Performance
Did You Know That “On Hold Marketing” Existed?
I’ll be honest. When Steve Hashman, Director, Marketing & Products at Exponential Solutions at The CUBE, wrote me with an infographic pitch about On Hold Marketing, I think I chuckled out loud and mumbled to myself, Are you kidding me?. But, like any good marketer, Steve did his homework and put together an infographic that makes the opportunity very, very…
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Social Media & Influencer Marketing
FindThatLead: Instantly Find Verified B2B Emails from Social Media Profiles
One of the toughest challenges marketers, recruiters, and growth teams face is reliably finding contact information for decision-makers. While social media offers a goldmine of context and connections, turning that data into verified emails—without wasting hours or violating privacy—is no easy feat. FindThatLead FindThatLead is a GDPR-compliant lead generation platform turns social media URLs into verified email addresses within seconds.…