This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Did You Know That “On Hold Marketing” Existed?
I’ll be honest. When Steve Hashman, Director, Marketing & Products at Exponential Solutions at The CUBE, wrote me with an infographic pitch about On Hold Marketing, I think I chuckled out loud and mumbled to myself, Are you kidding me?. But, like any good marketer, Steve did his homework and put together an infographic that makes the opportunity very, very…
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How Retailers Can Maximize Mobile Christmas Campaigns to Boost Revenue
This Christmas season, marketers and businesses can boost revenue in a big way: through mobile marketing. At this very moment, there are 1.75 billion smartphone owners worldwide and 173 million in the US, accounting for a whopping 72% of the mobile phone market in North America. Online shopping on mobile devices has recently overtaken desktop for the first time and…
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The Real Reason to Hire a Social Media Guru
Over the last decade, I’ve worked tirelessly to build an online following, authority, and eventually a thriving business. Now, I’m faced with people who wish to hire my services so I can help them do the same. At times it’s a great company with incredible talent and I’m able to deliver. Sometimes that’s not the case and I provide a…
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Attract Followers, Don’t Buy Them
It’s not easy to develop a large follower base on Twitter. The easiest way is to cheat and waste your money buying thousands of followers from one of these online “businesses” that offer such services. What is to be gained from buying followers? So what if you have 15,000 followers who have no interest in your business and the message…
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PhoneGap: Cross-Platform Mobile Application Development
If you’ve had any experience developing in multiple languages, aside from objective C, you’ll probably get the same reaction that this guy did: 1.webp” alt=”objective-c.png” border=”0″ /> I bought the book and read it, watched the movies, installed the IDE and I still can’t bluff my way into an app that simply states, “Hello World!”. Thank goodness that there are…
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Is Copernicus or Aristotle Running Your Business?
There are several businesses I work with… and I think the ones I enjoy the most are the ones who recognize that they are not as important as their customers are. Some of the others don’t even acknowledge that there is a customer. Copernicus has been identified as the father of modern day astronomy since he argued heliocentrism over a…
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The Greatest Marketing Tool Ever!
No, I am going to unveil some new great and wonderful technology, website, or other marketing silver bullet that will rocket your company into super stardom. I am talking about great customer service. It seems obvious to say that. Everyone knows that great customer service is a given, but from what I have seen many companies and individuals have forgotten…
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My Blog is Better Than 99.86% of All Other Blogs!
Today, I read a great post on Blog Burnout from a colleague. It got me wondering where all this blogging stuff is getting me. I am not thinking of ending my blogging; no chance of that! I love it too much (and I mean too much!). Unfortunately, I may not be that good – it depends on how you view…
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Video: Innovation is Achieved by Solving Problems
On Friday, I was provided an amazing opportunity to participate in Compendium’s Innovation Summit. Under the leadership of President Frank Dale, with an idea from Blake Matheny, and with the support of founder Chris Baggott and Sales VP Scott Blezcinski, the company took a “time out” from working and, instead devoted a day to innovation. Chris started out the initiative…
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Flickr Pro: Unlock Unlimited Image Storage and Pro-Level Perks Today
Photography has always been about more than just taking a shot—it’s about preserving, sharing, and showcasing your vision to the world. Yet for many photographers, managing storage, navigating ads, and tracking engagement can feel like roadblocks instead of stepping stones. That’s where a premium platform makes all the difference, offering the tools and freedom to focus on your craft. Flickr…
